GKhair Bombshell Masques and Future Plans - Van Tibolli in India

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GKhair Bombshell Masques: New Product Launch in India with Auraine Botanicals – Partners bet on continued growth in 2019.

GKhair VIP Launch Event in New Delhi

GKhair VIP Launch Event in New Delhi

"When the ribbon was pulled, with the effervescent confetti and Champagne bottles poppin for all to toast! GKhair Bombshell Masques (Red Red, Ultra Blonde, and Lavender) were finally unveiled."

2018 topped the charts in terms of growth for GKhair and Auraine Botanicals and to finish the year with a bang, CEO Van Tibolli and Arpit Jain (Founder and Managing Director of Auraine Botanicals) hosted a launch party to present the newest innovations in hair care from GKhair.

The first ever “Wine & Cheese” exclusive VIP event was held in New Delhi, India to introduce GKhair’s New Bombshell Masques. Over 20 beauty and wellness influencers and bloggers had the opportunity to experience the GKhair Masques prior to the main event. Being the fashion insiders in India, it was important to have their feedback and give them the chance to see first what the salons would be receiving shortly after. The slew of high profile beauty influencers flaunted their vibrant hair colors at the event on the red carpet, patiently awaiting the official product launch, to the entire audience.

A big gift box wrapped in ribbon was seen front and center by all the high profile attendees of this press launch. Amongst the crowd were editors from Harper's Bazaar India and Beauty Launchpad, as well as representatives of Auraine from all around the country to get a closer look beside their VIP clients. When the ribbon was pulled, with the effervescent confetti and champagne bottles popping for all to toast, GKhair Bombshell Masques (Red Red, Ultra Blonde, and Lavender) were finally unveiled. The masques in limelight and their results in manifestation on bloggers left the crowd spellbound and captivated.

This was Van Tibolli’s (Founder and CEO of GKhair) first trip to India as he explained and shared his feedback about the country and ambitions for the overall growth of the brand in the future.

Arpit Jain revealed that 2019 would be the Year of Color and promised that the event of 2019 would follow, to present the 87 shades of the Juvexin Cream Color Line. Over the years, GKhair and Auraine Botanicals - the exclusive partner of GKhair for India - have developed a strong presence in the professional salon industry. Through lots of dedication and hard work, the structure is in place to reach the masses with the full line of professional color, the service of the salon industry which makes of 80% of the revenue.

The Indian Hair-care industry has evolved impeccably over the last few years and with recent progressions and market demand for high quality products, product users are more and more informed through social media and blogs and expectations have never been higher. Users want more than a product; they want to be part of a community to experience not only a product but the culture of the brand and get to know the people behind the scenes.

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About GKhair
Operating in more than 75 countries, GKhair is a US-based haircare brand that has millions of clients across the world.

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Meghan McHugh
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