Glewed TV Selects Briz Media Group as Marketing Partner
Streaming to TV's has more than doubled during the Covid-19 pandemic
NEW YORK, May 8, 2020 /PRNewswire-PRWeb/ -- Glewed TV, a leading video on demand (VOD) discovery and live distribution and monetization management platform for original and professionally produced video content, today announced it retained Briz Media Group, a dbray Media company, as its marketing partner.
In this role, Briz will serve as Glewed TV's in-house marketing agency and help. Melody Wolff, the chief everything officer at Briz, will be taking the lead on all things related to setting the direction for Glewed TV's marketing strategy and the execution of related initiatives.
Commenting on the news, Wolff stated, "While the COVID-19 pandemic has negatively impacted most business sectors in the world, streaming video usage has seen unbelievable increases with millions of people staying at home. We're extremely excited to be a part of this growth category and look forward to helping Glewed TV navigate the challenges and opportunities in the over-the-top media (OTT) space."
"With Briz Media Group, we're effectively bringing agency-like capabilities in-house to Glewed TV," said Dean Marco, Chief Marketing Officer, Glewed TV. "As our internal marketing department, we're relying on Briz to generate awareness and attention for the significant number of business deals, activities and tremendous accomplishments our company has achieved in a short period of time. As consumers are increasingly seeking new entertainment options while stuck at home during the pandemic, we're working to fill in that gap with free premium content."
According to Nielsen, Americans watched 27 billion minutes of streaming content on TV — 50,000 years of content in just one day — versus about 70 billion per week a year ago.
With Glewed TV, video content creators are building audiences across all of the leading OTT platforms, including Roku, Fire TV, and Apple TV, and discovering new revenue streams, while consumers are getting free access to premium on-demand TV programs that are unique, engaging, immediate and convenient.
By using Glewed TV's extensive marketing, data and analytic services, brands are able to tell their story, reach and provide value added experiences and interactions for their target audiences.
About Glewed TV
Glewed TV is one of the ways cord cutters are saving with free access to premium on-demand content. No subscription fees are required to watch movies and TV programs that are unique, engaging, immediate and convenient. Glewed TV is ad-supported and free across all platforms. Glewed TV sources and produces content of high production value with over 10,000 hours available. Main content categories include food, children, sports, DIY, educational, documentaries, animals/wildlife, travel, comedy, product reviews and movies.
Glewed TV was founded by a team of creators and technologists that have successfully launched and sold over 40 OTT/CTV channels in the past five years. Glewed TV knows exactly how to build channels for every CTV platform, reach and influence the right consumers with high quality and engaging content.
About Briz Media Group
Founded in 2010, Briz Media Group is a team of seasoned communications specialists, made up of PR practitioners, journalists, event planners, and digital media executives, who help companies develop results-driven, multi-platform content and publicity. We get results that matter for our clients. Results are conceived with a specific goal in mind - whether it's to secure funding, generate new business leads and sales, promote a new product or develop a plan toward a potential exit. For more, please visit http://www.brizmediagroup.com
SOURCE Briz Media Group
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