“Esports is one of the fastest growing segments in the entertainment landscape,” said Leonard Asper, President & CEO of Anthem Sports & Entertainment.
LOS ANGELES (PRWEB) July 23, 2020
Rumble Gaming, a global esports talent agency and gaming consulting company, and Anthem Sports & Entertainment Inc., a leading independent multi-platform global media company, have announced a strategic partnership to provide media solutions for brands focused on reaching fast-growing esports audiences.
“Esports is one of the fastest growing segments in the entertainment landscape,” said Leonard Asper, President & CEO of Anthem Sports & Entertainment. “Rumble Gaming is a leader in the industry and this partnership will help us provide our partners with the opportunity to have their brands prominently featured to a young, loyal, and rapidly growing demographic.”
Rumble Gaming represents almost 500 esports and gaming clients, including OG, Rogue, and Fade2Karma, as well as a subscriber and follower footprint totalling over 200 million. The partnership will leverage Anthem’s digital, social, and linear platforms, which reach more than 150 million homes globally. Rumble and Anthem’s expansive traction will serve to drive consumer conversions that sponsors and advertisers expect to see for their products and services. Anthem’s portfolio of services includes the independent US entertainment and sports cable network AXS TV; the world’s premier combat sports channel Fight Network; the game show-centric GameTV in Canada; and the content-rich US-based channel HDNET Movies, as well as a variety of digital services including IMPACT PLUS—an SVOD digital channel featuring over 3,000 hours of IMPACT Wrestling content.
“Anthem Sports & Entertainment is a leader in the entertainment industry and has a proven track record of success,” said Mike Cotton, CEO of Rumble Gaming. “We look forward to helping expand its esports and gaming footprint through our experience and relationships in the industry. Anthem is now well-positioned to expand its reach into the highly coveted advertising demographics of millennial and young adult gaming fans, and to continue to cultivate its esports-related programming and partnerships.”
Anthem also owns Game+, a premier destination for fantasy sports and home of live esports competitions, including World Showdown of Esports, a daily original League of Legends show, League on Lock, and Between The Lines, a live daily sports wagering show produced from the VSiN studios in Las Vegas. Game+ also has plans in place for original productions from its Los Angeles studios at LA Live.
"We are ecstatic to join forces with Rumble Gaming and broaden our working relationships,” said Chad Midgley, Vice President, Programming & Production of Fight Network & FNTSY Sports Network. “Rumble has amassed an unmatched group of talent and content producers that will go a long way to improving our Game+ digital and linear channels in North America."
While both Anthem and Rumble will remain independent, they will incorporate one another’s services into partnerships with current and future clients. Rumble Gaming will integrate advertising buys, distribution, and Anthem assets into its offerings, while Anthem’s partners will be provided with esports options, as well as access to key influencers with strong traction in the younger gaming demographic.
About Rumble Gaming
Rumble Gaming is a full-service esports and gaming company, offering talent management, legal and marketing services, as well as access to a fully integrated media platform and distribution network. As a talent agency, Rumble bridges the gap between brands and the esports/gaming ecosystem by facilitating partnership opportunities and creating authentic marketing activations. Through its media platform access, it has a content distribution network bolstered across the spheres of digital and linear media which, coupled with production studios in Toronto, New York and Los Angeles, uniquely positions Rumble Gaming to help create and disseminate content.
Anthem Sports & Entertainment
Anthem Sports & Entertainment Inc. is a globally integrated multi-platform media company with offices and studios in New York, Toronto, Los Angeles and Nashville. Anthem's portfolio includes AXS TV, a leading music, entertainment and lifestyle channel founded by Mark Cuban in 2001 and available in over 50 million US homes; Fight Network, the world's premier combat sports channel now broadcasting in the US, Canada and over 20 other countries; IMPACT Wrestling, one of the world's leading wrestling organizations seen in 120 countries and specializing in television programs, events, products, merchandise, music, and the management and promotion of professional wrestlers; IMPACT Plus, a multi-platform digital SDVOD service featuring live monthly premium network specials, instant access to the 3,000-plus hour IMPACT Wrestling library, original series, reality shows and documentaries, exclusive events from international promotional partners and historical content from old territories; GameTV, featuring game shows, reality series, movies and sports available in over nine million homes; Game+, the home for fantasy sports, gaming news and information, action sports, esports, high stakes poker and other action driven programming; and HDNet Movies, which features theatrically released films and documentaries and is available in 12 million US homes. Anthem also has a significant ownership interest in Pursuit Channel, one of the top outdoor channels in the US and available in 45 million homes and on digital platforms.
Rumble Gaming Contact:
Andréa Dorego Director, Public Relations & Communications andrea@rumblegaming.gg