Global Icon Mariah Carey Launches Virtual Cookie Brand Featuring Classic And Limited- Edition Holiday Flavors

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Virtual Dining Concepts Adds ‘Mariah’s Cookies’ To Their Portfolio Of Celebrity-Owned Brands Delivered To Your Door via Grubhub, UberEats, Postmates, Doordash, & Seamless

Mariah's Cookies

Yay, cookies! We love ‘em….love ‘em during the holidays…..love ‘em all year round!!

Legendary recording artist, #1 New Times Best Selling author, and global icon, Mariah Carey, announced today the launch of her very-own virtual brand, Mariah’s Cookies. Launching in time for the holiday season, Mariah’s Cookies will be available in select markets from coast-to-coast, delivering delectable cookies directly to your door all year round.

With the launch of Mariah’s Cookies, the superstar expressed her simple and matter-of-fact excitement by saying, “Yay, cookies! We love ‘em….love ‘em during the holidays…..love ‘em all year round!!”

In partnership with Virtual Dining Concepts, Mariah Carey joins forces with powerhouse restaurateur Robert Earl to create a delivery only brand of cookies launching with a variety of classic flavors including Chocolate Chunk, Triple Chocolate Chunk, Heath Bar, Lemon Cooler, and Spiced Oatmeal Raisin, with three very special holiday flavors, White Chocolate Cranberry, Pumpkin, and Gingerbread.

“Mariah and I have chatted over the years about working together on a food business and, with her love of baking, cookies were a natural fit. As Mariah is synonymous with the holidays and celebration, we will make sure that her special holiday flavors are available not only for the holidays but year-round,” said Robert Earl, Co-Founder of Virtual Dining Concepts. “It has been an inspiration to work with Mariah to develop this brand and to get it launched in time for National Cookie Day and the holiday season. I can think of no better way to celebrate with friends and family than with a box of Mariah’s Cookies, and on December 4, I plan to watch Mariah Carey’s Magical Christmas Special on Apple TV with a box of assorted cookies myself!”

Mariah’s Cookies are boxed by flavor and also customizable for a freshly baked assortment of a dozen or half dozen with an option to add individual cookies. Pre-set flavored boxes include:

  • Try Them All: variety of flavors including Chocolate Chunk, Triple Chocolate Chunk, Heath Bar, Lemon Cooler, and Spiced Oatmeal Raisin
  • Chocolatey Treats Box: chocolately goodness including Chocolate Chunk, Triple Chocolate Chunk and Heath Bar
  • Mimi’s Mix Box: a variety of Mariah’s favorite homemade flavors
  • Holiday Hits Box: Gingerbread, White Chocolate Cranberry and Pumpkin
  • Chocolate Chunk Box: luscious 100% real butter chocolate chunk cookies made with all natural ingredients, loaded with rich gourmet chocolate chunks
  • Triple Chocolate Chunk Box: for all the chocolate lovers out there, this sweet treat is made with true Dutch cocoa, loaded with white and semisweet chocolates
  • Heath Bar Box: all natural, all butter cookie gets the royal treatment with chunks of real Heath Bar for the perfect crunch of toffee and blast of chocolate
  • Lemon Cooler Box: a delightful & refreshing lemon cookie made with 100% real butter, white chocolate, coconut and natural lemon
  • Spiced Oatmeal Raisin Box: a perfect blend of freshly rolled buttery oats, molasses and plenty of plump raisins
  • White Chocolate Cranberry Box: delectable cookies made with sweet cream, butter and the finest white chocolate, loaded with sweet and tart cranberries
  • Pumpkin Box: this seasonal delight is made with real pumpkin puree and fall spices
  • Gingerbread Box: taste the holiday with soft, sweet chewy cookies with hints of ginger, nutmeg and spices

Mariah's Cookies will be available for order beginning on Friday, December 4 in more than 30 major markets across the country. Consumers based in Los Angeles, New York, Boston, San Francisco, Phoenix, Chicago, Philadelphia, Denver, Las Vegas, Houston, Washington D.C., Austin, Seattle, Salt Lake City, Honolulu, Dallas, Pittsburgh, Albuquerque, Sacramento, St. Paul, Kansas City, Scottsdale, Columbus, Minneapolis, San Diego and Louisville are among the first wave of cities to offer Mariah’s Cookies with additional locations added throughout the month of December and on-going into 2021.

Order sweet holiday magic with these delectable cookies, available right at your fingertips and delivered directly to you and whoever is on your “nice” list. Ordering is available through most third-party delivery apps including Grubhub, DoorDash, Postmates, UberEats, and Seamless. For more information on Mariah’s Cookies, visit http://www.mariahcareyscookies.com and follow along on Instagram, Twitter, and Facebook.

ABOUT MARIAH CAREY
Mariah Carey is the best-selling female artist of all time with more than 200 million albums sold to date and 19 Billboard Hot 100 #1 singles (18 self-penned), more than any solo artist in history. She recently published her memoir, The Meaning of Mariah Carey, which debuted at #1 on the New York Times Best Seller list. An inductee to the Songwriters Hall of Fame, Carey is a singer/songwriter/producer recognized with multiple Grammy Awards, numerous American Music Awards, three Guinness World Record titles, Billboard’s “Artist of the Decade” Award, Billboard’s “Icon Award,” the World Music Award for “World’s Best Selling Female Artist of the Millennium,” the Ivor Novello Award for “PRS for Music Special International Award,” and BMI’s “Icon Award” for her outstanding achievements in songwriting, to name a few—with her distinct five-octave vocal range, prolific songwriting, and producing talent, Carey is truly the template of the modern pop performance. Carey’s ongoing impact has transcended the music industry to leave an indelible imprint upon the world at large. In 2009, Carey was recognized with the Breakthrough Performance Award at the Palm Spring International Film Festival for her critically acclaimed role in Lee Daniels’ “Precious.” Carey went on to appear in Daniels’ ensemble piece “The Butler” (2013). A Congressional Award recipient, Carey has generously donated her time and energy to a range of philanthropic causes near to her heart including Save the Music, the Make-A-Wish Foundation, World Hunger Relief, and the Elton John AIDS Foundation, among many others. A tremendous supporter of children’s charities, both domestic and international, Carey founded Camp Mariah in partnership with the Fresh Air Fund, a retreat for inner city children to explore career development. Carey continues to be represented by Roc Nation, CAA and Imprint PR.

ABOUT VIRTUAL DINING CONCEPTS
Virtual Dining Concepts is the creator of virtual restaurant brands poised to expand the revenue of existing restaurant kitchens. The delivery-only infrastructure, proprietary online platform (with third-party delivery interface), and marketing strategy services guide independent and chain restaurant operators from set-up to inception. Virtual Dining Concepts include celebrity-owned and non-celebrity brands with menus deriving from diverse cuisines including Italian, Mexican, American, and more. Menus are available for order online through their individual websites and via most major third-party delivery services. For more information, please visit: http://www.virtualdiningconcepts.com.

MEDIA CONTACT - Virtual Dining Concepts
Tamar Aprahamian
taprahamian@virtualdiningconcepts.com

MEDIA CONTACTS – Mariah Carey
Imprint PR
Nicole Perna / nperna@imprintpr.com
Brett Ruttenberg / bruttenberg@imprintpr.com

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Tamar Aprahamian
@MariahsCookies
since: 10/2020
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