A Non-Agency®, an award-winning consumer experience creative marketing consultancy based in New York, is excited to announce its latest client partnership with internationally acclaimed artist Emma Hack. Emma gained global recognition for her iconic body art featured in Gotye's music video Somebody That I Used to Know.
NEW YORK CITY, N.Y., Jan. 15, 2025 /PRNewswire-PRWeb/ -- A Non-Agency®, an award-winning consumer experience creative marketing consultancy based in New York, is excited to announce its latest client partnership with internationally acclaimed artist Emma Hack. Known for her breathtaking body-painting artistry and her ability to merge fine art, photography, and live installations, Hack has captivated audiences worldwide with her innovative and immersive creations.
Emma gained global recognition for her iconic body art featured in Gotye's music video Somebody That I Used to Know. Her work has been exhibited in galleries and museums worldwide, inspiring audiences with her innovative approach to merging art, form, and storytelling. She has received numerous international awards, recognition and press over the span of her career.
Awards
- The One Show Award: Honored for her book "Wallpaper Collection" featuring Florence Broadhurst designs by The One Club for Creativity.
- Emma Hack Art Prize (2014-2018): Established an annual $5,000 acquisitive prize supporting South Australian artists.
- 1st Place – World Body Painting Championship, 2001
- Emerging Artist Award – Affordable Art Fair Sydney, 2008
- Finalist – Entrepreneur of the Year, Business SA, 2015
- Finalist – City Awards, Emma Hack Gallery, 2016
- Nominated – Telstra Business Women's Awards, 2014
- Nominated – South Australian of the Year, 2018
Installations
- "Madame Hanoi" Mural: An 8-meter-high mural for Nic Watt's Adelaide restaurant, recognized as the largest body art mural globally.
- Motor Accident Commission Sculpture: A powerful installation of 17 painted bodies forming a crashed car, raising global road safety awareness.
Collaborations
- Gotye's "Somebody That I Used to Know" Music Video: Emma's body art featured in this Grammy-winning video with over a billion views.
- WA Ballet Commission: Collaborated with the West Australian Ballet, blending body art with dance using 21 dancers for their 2014 program imagery.
A Non-Agency® has redefined the traditional agency model by prioritizing collaboration, innovation, and purpose-driven branding. By fostering culturally relevant experiences and rejecting one-size-fits-all strategies, the consultancy has become a thought leader in the creative industry, inspiring a new generation of professionals. The addition of Emma Hack to its roster of visionary artists highlights its commitment to supporting boundary-pushing talent.
"Emma Hack is an artist who truly embodies the spirit of innovation and immersive storytelling that we celebrate at A Non-Agency," said Michelle M. Collins, President of A Non-Agency. "Her extraordinary ability to transform the human form into stunning works of art while capturing her creations through photography speaks to the essence of immersive experiences. This is especially timely as we explore the evolving realms of digital twin and mixed-reality environments."
This partnership comes at a pivotal moment in Hack's illustrious career. Her pioneering work in body painting and immersive art installations has been showcased in exhibitions, advertising campaigns, and high-profile collaborations across the globe. Together, A Non-Agency® and Emma Hack aim to expand her reach, amplifying her artistic vision through strategic support for upcoming projects, exhibitions, and brand collaborations.
"Partnering with A Non-Agency is an incredible opportunity to bring my work to new platforms and audiences," said Emma Hack. "Their dedication to meaningful creativity and innovation deeply aligns with my artistic journey. I'm excited to explore new horizons together."
About Emma Hack
Emma Hack is an internationally acclaimed Australian artist celebrated for her unique fusion of body painting, photography, and design. Drawing inspiration from nature, textiles, and her deep connection to the environment, Hack creates intricate works that seamlessly blend the human form with richly patterned backgrounds and architectural settings. Her art explores themes of unity, identity, and the relationship between humanity and nature.
Emma gained global recognition for her iconic body art featured in Gotye's music video Somebody That I Used to Know. Her work has been exhibited in galleries and museums worldwide, inspiring audiences with her innovative approach to merging art, form, and storytelling.
About A Non-Agency®
A Non-Agency® is an award-winning consumer experience creative marketing consultancy based in New York City. The firm has been recognized as #413 on the Inc. 5000 in 2020 and featured on Inc. Magazine's Regionals List for the Northeast in 2022. By embracing a flexible, innovative, and purpose-driven approach, A Non-Agency® has redefined the traditional agency model, focusing on authenticity and cultural relevance.
A Non-Agency® is known for its commitment to authenticity and pushing creative boundaries, it prioritizes quality over quantity.
Global luxury brands such as Richemont N. America, Van Cleef & Arpels, Lalique, Kate Spade, Lancôme, Delta Airlines, and Ford Motors have partnered with A Non-Agency® to deliver groundbreaking projects. The firm is led by Michelle M. Collins, President and CXO, a recognized expert and industry speaker featured in WWD, Forbes, Event Marketer, and more. Collins is also a Forbes Agency Council Member and serves on multiple boards, including the Wynwood Chamber of Commerce and ACENextGen.org.
Media Contact
Michelle Collins, A Non-Agency, 1 9178060532, [email protected], A Non-Agency
SOURCE A Non-Agency
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