Gluten Intolerance Group Partners with MillerCoors to Certify Coors Peak
Auburn, WA (PRWEB) March 17, 2015 -- The Gluten-Free Certification Organization (GFCO), an Industry program of the Gluten Intolerance Group (GIG), is excited to welcome MillerCoors to the growing list of companies who have partnered with GIG to provide certified options for those living the gluten-free lifestyle. This February, MillerCoors introduced Coors Peak, a new, naturally gluten-free copper lager made with 100 percent all natural ingredients, to the Seattle and Portland metropolitan areas. Coors Peak has been crafted and brewed to meet the specific gluten-free standards established by GFCO, a leader in gluten-free product and manufacturing certifications.
“We were inspired to create Coors Peak in response to the increasing number of drinkers living a gluten-free lifestyle,” said David Kroll, MillerCoors vice president of insights and innovations. “There are five years of research, testing and refinement behind this beer and we are thrilled to partner with the Gluten Intolerance Group to certify that Coors Peak is safe for gluten-free drinkers.”
Coors Peak is brewed with 100 percent natural ingredients including a unique rice malt that transforms the rice grain and gives the copper lager a smooth and full-flavored taste. Coors Peak retains the depth and complexity of barley-based beers while remaining naturally gluten-free. Each new batch is tested to ensure that the level of gluten proteins is below 5ppm. Coors Peak is available in six and 12-pack bottles at grocery stores and also select bars and restaurants in the Seattle and Portland metropolitan areas. For more information, visit http://www.CoorsPeak.com.
“We’re so happy that we’ve had the chance to support MillerCoors in bringing Coors Peak to the gluten-free community,” says Channon Quinn, Director of Industry Programs with GIG. “The steps that they have taken to assure that the strictest standards are met, including production in an entirely separate area to reduce the risk of cross-contamination, shows their commitment to providing a quality product to what is becoming a mainstream, gluten-free population.”
GIG’s Gluten-Free Certification Organization (GFCO) is a leader in the verification of quality, integrity, and purity of gluten-free products. One of the top certification programs in the world, GFCO inspects products and manufacturing facilities for gluten, in an effort to maintain strict industry standards. The GFCO “GF circle” logo has become the mark of trust that gluten-free consumers look for on food packaging to provide the self-assurance that the product is safe for them.
About the Gluten Intolerance Group (GIG)
Gluten Intolerance Group of North America (GIG) is a 501(c)(3) non-profit association funded by private donations, membership proceeds, and industry programs. It relies on tax-deductible contributions to support its many innovative industry, service, and awareness programs. GIG has been a highly respected leader in the Gluten-Free community since it was founded in 1974. In addition to multiple community branches across the United States, GIG has also increased its presence internationally to 29 countries.
About MillerCoors
Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in the United States, capturing nearly 30 percent of beer sales in the U.S. and Puerto Rico. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of brands across every major industry segment. The portfolio is led by the company’s premium light brands: Coors Light, Miller Lite and Miller64. Coors Light, the World’s Most Refreshing Beer, offers consumers refreshment as cold as the Rockies. Miller Lite established the American light beer category in 1975, offering beer drinkers a light beer that tastes like beer should. Miller64 is 64 calories of crisp, light taste that complements a balanced lifestyle. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. Tenth and Blake Beer Company, the MillerCoors craft and import division, imports Peroni Nastro Azzurro, Pilsner Urquell and Grolsch, and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisc., and two microbreweries, the Tenth Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. The MillerCoors vision is to create the best beer company in America through great people changing the way America enjoys beer. MillerCoors builds its brands the right way through brewing quality, responsible marketing and sustainable environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.
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Contact:
Christopher Rich
Director of Brand Management
chris.rich(at)gluten(dot)org
31214 – 124 Ave. SE, Auburn WA 98092
Chris Rich, Gluten Intolerance Group, http://www.GLUTEN.org, +1 253-545-1826, [email protected]
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