"While other companies have coverage for ‘exotic pets,’ they’ve completely excluded the most common family fish. We are here to fill that gap to help children, and their parents, take the absolute best care of their goldfish.”
NEW YORK (PRWEB) April 01, 2021
Goldfish are the third most common pet in American households with hundreds of millions sold every year—yet there’s never been insurance coverage for friends with fins. Until now.
Pumpkin, a pet insurance and wellness provider, announced the company is expanding its available plans to begin offering accident and illness insurance for the household goldfish. Starting in the coming weeks, Pumpkin’s best-in-class-style coverage will now be available for this highly popular, but often overlooked member of the family.
“A child’s first pet holds a special place in their heart, which is why we want to help them live as long as possible,” says Alex Douzet, CEO of Pumpkin. “There is a massive gap in the market when it comes to the household goldfish. While other companies have coverage for ‘exotic pets,’ they’ve completely excluded the most common family fish. We are here to fill that gap to help children, and their parents, take the absolute best care of their goldfish.”
While goldfish have earned a reputation for a short life span, when cared for properly goldfish often live to 10 years in home aquariums and up to 40 years in the wild.
Pumpkin’s Goldfish Plan is a new offering, bred from the company’s love of all animals. As goldfish are commonly a child’s first pet, this new insurance will make owning and caring for a fishy friend as easy as possible for parents. The plan will cover treatment for the four most common issues fish owners face: digestive issues, stress management, swim bladder, and sudden, unexpected death.
With comprehensive nutrition and dietary counseling, fish parents can quickly react to digestive issues developed from a flake-dumping-disaster by an overzealous toddler. The plan’s coverage of behavioral therapy and prescription medication helps minimize and manage stress from cat-induced anxiety, or accidental neighbor neglect when owners are away. Swim bladder, a painful gas buildup condition common in goldies that causes them to float upside down or sideways, is easily treated with micro-acupuncture.
Pumpkin understands that even the most devoted fish parent makes mistakes, which is why they developed a highly sought-after coverage feature: the emergency decoy fish. Provided with every new plan, the decoy buys parents time once they notice their child’s fish has suddenly gone belly-up. After calling Pumpkin’s 24/7 hotline, an emergency replacement fish is delivered within hours.
Pumpkin’s Goldfish Plan is the first in a series of small critter coverage the company plans to expand into, including crustaceans like hermit crabs and snails, as well as sea monkeys.
More information about the plan can be found at pumpkin.care/goldfish-insurance.
Pumpkin Insurance Services Inc. (Pumpkin) is a direct-to-consumer pet care company and pet insurance producer founded to help ensure pets live their longest and healthiest lives. Learn more about Pumpkin at http://www.pumpkin.care.
 Pumpkin Insurance Services Inc. (Pumpkin) is a licensed insurance agency, not an insurer.