"A decade ago, web accessibility and usability may not have been the major issue, but now it can create severe legal hurdles for businesses. GoMarketing has extended its efforts and ensure business sites are ADA compliant for all visitors," said Richard Uzelac, CEO of GoMarketing.
THOUSAND OAKS, Calif. (PRWEB) December 08, 2020
"A decade ago, web accessibility and usability may not have been the major issue, but now it can create severe legal hurdles for businesses. GoMarketing wants to extend its efforts and ensure business sites are ADA compliant for individuals with temporary or permanent disabilities. Today, many individuals experience limitations that prevent them from accessing and using the internet," said Richard Uzelac, the CEO and Founder of GoMarketing Inc. “GoMarketing understands that web accessibility and ADA compliance is all about leveling the playing field to increase participation,” said Uzelac added.
It’s never too late to integrate compliant ADA solutions for a business website, but a delay can be costly. “GoMarketing utilizes standard ADA tools on the business site and alters the website for compliance manually. Once we integrate a software solution on the business site, the visitors with disabilities can adjust their experience on the site as per their needs,” continued Richard Uzelac, the CEO of GoMarketing Inc.
In the last few years, there has been a massive surge in lawsuits related to non-ADA compliance for business websites. Without ADA compliance, business owners risk growth and competitive drive. Unfortunately, small and medium-sized businesses are in the middle of an exponential increase in these lawsuits. As the accessible online experience become standard, there will be even more increase in lawsuit numbers.
The best course of action for business sites is to avoid legal action and offer web accessibility to disabled individuals under ADA. “We use AI technology to make sure each business site is ADA complaint with any content changes,” added Richard Uzelac, the CEO and Founder of GoMarketing Inc.
Web Accessibility Works in Favor of Businesses
It is a win-win strategy that business owners have to realize more than ever. On the surface, web accessibility is a legal requirement for businesses to uphold, but it is also an excellent opportunity for businesses to attain and retain new visitors. Most accessible websites are inclusive and take into account the needs of diverse audiences. Besides, users that like your site the most tend to purchase products or services.
“We deploy a team of tech experts to conduct an in-depth review and resolve web accessibility issues. If there are inconsistencies, GoMarketing lends a hand to businesses to get back their site on track,” said Richard Uzelac, the CEO and Founder of GoMarketing Inc.
The best way to resolve ADA compliance issues is a combination of manual and automated testing. In any case, the business site should support disabilities such as blindness, deafness, dyslexia, epilepsy, and other related disabilities. Similarly, there should be no discrimination between disabilities. Therefore, make sure to alter site for people with motor disabilities such as spinal cord injury, arthritis, multiple sclerosis, muscular dystrophy, and cerebral palsy.
Often, businesses assume that their site is compliant and does not contain accessibility or usability issues. In retrospect, the right approach to identify any ADA compliance irregularity is to conduct thorough and accurate web accessibility testing.
Based out of Thousand Oaks, California, GoMarketing uses the following mission statement to deliver digital marketing results to their clients: “Understand. Engage. Succeed. Grow.” Acting as digital marketing professionals within a wide range of industry sectors, the GoMarketing team specializes in many Services, including; SEO, content strategy, website design and development, and more. GoMarketing provides a full suite of marketing solutions that generate online leads and sales for businesses throughout the country. For more information about their custom marketing plans, contact GoMarketing directly at 805.413.7893 or visit GoMarketing.
About Richard Uzelac, CEO of GoMarketing
Founder of GoMarketing and RealtyTech Inc., Richard Uzelac is an Emmy award-winning graphics producer, former Director of Realtor.com, and sits on several boards of directors. Richard Uzelac’s GoMarketing works with Corporations and Small Businesses to generate exposure, sales and improve online reputation. Mr. Richard Uzelac is also available as a Technology Speaker, Seminar Provider and Business Consultant. For more information, contact Richard Uzelac at 805.413.7893.