goodr Partners with Vertebrae to Deliver the First Web-Based Virtual Try-On Experience for Sunglasses with Accurate Size & Scale

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Runners’ favorite eyewear brand uses 3D and AR to display eyewear in proportion to facial features - no app download required

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We've been hearing for years that the one thing our customers really want on our site is a way to try on the sunglasses before they buy them.

Vertebrae, the technology leader in 3D & augmented reality (AR) solutions for retail, today announced that it is partnering with accessories brand goodr to deliver the first Web-based AR sunglasses try-on experience with accurate size and scale. Through Vertebrae, goodr shoppers can superimpose virtual sunglasses onto their heads at their precise size in real life to get a sense of exactly how they look, blending the physical and virtual worlds in a brand new way - and all without downloading an app or going into a store.

goodr is a beloved brand among runners, cyclists and athletes and is known for offering affordable polarized sunglasses that combine technical elements to prevent slippage and bounce with a fun, youthful style. goodr’s fun, fashionable, and functional glasses are now uniquely showcased online through 3D and AR experiences that give shoppers real-life context for size and fit, boosting confidence in purchase decisions.

“At goodr, we think running is fun and your gear should be too. Our affordable glasses are no slip, no bounce, all polarized – and all fun,” said Dan Weinsoft, Head of Digital at goodr. “We've been hearing for years that the one thing our customers really want on our site is a way to try on the sunglasses before they buy them. Fit, style, and color are very important to our customers so we wanted to make sure we're able to serve them an experience that exceeds their expectations online.”

Vertebrae’s patented 3D and AR platform eases creating, managing, and deploying frictionless experiences with accurate size and scale. Using data from smartphones with front-facing depth cameras, Vertebrae’s Web-based tools dynamically map the proportions of individual facial features and overlay accurate goodr sunglasses renderings to scale and in the right position, even as shoppers move around to view the results from different angles.

goodr launched as a direct-to-consumer brand via social media, and now boasts more than 160,000 followers on multiple platforms that are rapidly moving to enable immersive content, making the portability of 3D and AR assets especially crucial. In addition, goodr sunglasses are now sold in 50 countries worldwide via 1,400 retail partners who can implement the Vertebrae 3D and AR assets within their own eCommerce environments to drive engagement and sales.

“By partnering with Vertebrae, goodr is not only able to implement the first virtual try-on experiences directly on the Web, without apps or special downloads, but they also have the agility and capacity to deploy 3D and AR assets in any digital channel,” said Vertebrae CEO Vince Cacace. “As just one example, Facebook’s recent launch of Shops across its family of apps will enable 3D and AR shopping on a wide scale through the platform, and goodr is positioned to take advantage of that opportunity - without needing to convert and rebuild their asset library.”

About goodr
We exist to give you permission to be unabashedly you...unless you’re an asshole. Through our reckless commitment to fun, blah blah blah...sunglasses. Basically, we make badass performance eyewear that speak to the 4 Fs: Fun, Fashionable, Functional and Ffordable. @goodr |

About Vertebrae
Vertebrae provides 3D & augmented reality (AR) commerce solutions for the world’s largest retailers. Vertebrae’s technology enables web-based 3D & AR product visualization and try-on experiences that drive measurable results. The end-to-end platform makes the process of 3D asset creation, management, deployment, and reporting easy. Vertebrae’s clients include Adidas, Toyota, Crate and Barrel, Herschel Supply Co., Facebook, Coach, Microsoft and many more. Vertebrae is headquartered in Santa Monica with offices in Austin. For more information, visit

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Emily Brady
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