PHILADELPHIA (PRWEB) February 27, 2019
Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, has appointed Corean Canty to the role of Chief Operating Officer. In this role, Canty will drive the company towards operational excellence and optimum client experience. She will also institute career development opportunities that are designed to empower Goodway’s mostly female workforce of over 350 employees. Canty reports to Goodway’s President Jay Friedman, who previously served as COO.
“I am so excited to be part of the leadership team at Goodway and focusing on providing clients with the technical expertise and strategic direction for their digital media,” said Canty. “One of the ways I’m aiming to make an impact is through our people. Management is a passion of mine. I love to help people succeed. Their success is Goodway’s success, and I look forward to shaping an approach that helps to empower our staff and deliver exceptional results for our clients.”
Previously, Canty served as the VP of Sales Enablement at Goodway. Canty has been a member of the Goodway team for the past four years, holding senior positions within the company that encompass operations management. In her prior roles, she developed and built out Goodway’s research, media product and account management functions with a focus on enhancing client experience. She has helped to lead the transformation of Goodway, including initiatives to promote diverse leadership.
Canty has a history of leading global strategy with some of the world’s top brands, including Walmart and Target. Prior to Goodway, she provided strategic direction for e-commerce, technology and brand development and partnerships to key partners at CafePress Inc. Canty also managed global strategic direction for key clients at TMP Worldwide, providing oversight for the development and implementation of social media strategy, brand development and advertising and marketing strategies. She started her career in media, producing and hosting a top rated morning radio show.
“We are thrilled to have Canty as our new COO. She brings a wealth of knowledge from her decades of experience as a digital marketer and a supportive management philosophy aimed at embracing achievement and diversity, both of which are highly valued at Goodway Group,” said Friedman.
Canty holds an M.A. in Public Relations and a B.A. in Communications and Mass Media from Michigan State University, where she received a Congressional Honor Award for the development of a youth outreach program. She is based in Atlanta, Georgia.
About Goodway Group:
Goodway Group is the digital partner advertisers trust to drive campaign performance and media efficiency. Proud to be completely independently owned and operated, Goodway provides trustworthy expertise that meets its clients' needs – and no one else's. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media. Through the combination of employing the smartest technology and the most experienced people in the industry, Goodway delivers authentic results. Find Goodway Group online at goodwaygroup.com.
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