Goodway Group Partners with Retail Solutions, Inc.'s Ansa Solution to Strengthen the In-store Sales and Digital Connection
Collaboration provides CPG marketers with access to point-of-sale and SKU level data to enhance product sales
PHILADELPHIA and SAN JOSE, Calif., Jan. 23, 2020 /PRNewswire-PRWeb/ -- Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, has partnered with Retail Solutions, Inc. (RSi), the leading technology company enabling CPG manufacturers and retailers to drive increased sales growth and profitability. The new partnership empowers Goodway Group with integrated retailer data via Ansa, RSi's automated analytics solution, to bolster media buying strategies and drive in-store sales.
RSi's Ansa provides Goodway Group with an unparalleled level of detail around store location with POS sales data that helps align campaign planning with moving actual product on shelves. The partnership makes it possible for CPG brands to connect media efforts to where there are units to be sold and optimize campaigns in real time. Another key element is RSi's ability to get down to the SKU level, aligning with the product-specific nature of how CPGs analyze their sales. With the ability to pinpoint digital campaign performance to individual products by store locations, Goodway Group is able to work against specific KPIs and help brands hit product sales goals.
"We are very excited about this new partnership and the wealth of data it affords us. The insights into shopping behavior are a valuable asset for Goodway Group and our CPG and retail brand clients, empowering us to work as strategic partners and help drive real business impact," said Jay Friedman, president, Goodway Group. "From an optimization standpoint, we become much smarter and more efficient. For example, we can determine the best media mix across different marketers by shifting budget away from stores where demand becomes low in order to optimize the buy."
"Our new partnership with Goodway Group reflects RSi's strong commitment to enabling consumer products brands to grow and prosper in today's challenging retail market," said Bert Clement, CEO of RSi. "Ansa's results-driven approach and programmatic integration enables Goodway Group to offer unique media buying capabilities. This includes programmatic buying optimization across display, audio and CTV."
RSi's Ansa has supported over five trillion digital impressions by infusing POS data intelligence for CPG's, supporting their sales efforts in the grocery, drug and mass space. For example, Goodway Group used Ansa to increase feature product sales of a leading beverage brand by nearly 7% during the campaign flight, resulting in more than $1.1 million in incremental sales. In addition, the campaign garnered a return on advertising spend (ROAS) of $21, an increase of 233% compared to previous campaign efforts.
About Goodway Group:
Goodway Group is the digital partner advertisers trust to drive campaign performance and media efficiency. Proud to be completely independently owned and operated, Goodway provides trustworthy expertise that meets its clients' needs – and no one else's. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media. Through the combination of employing the smartest technology and the most experienced people in the industry, Goodway delivers authentic results. Find Goodway Group online at goodwaygroup.com.
Goodway Group. Honestly Smart Digital.
About RSi (Retail Solutions Inc.)
Ansa is powered by Retail Solutions, Inc. (RSi), the SaaS digital transformation company that enables the world's leading CPG manufacturers and retailers to grow, profit and win, from supply chain to shelf. Ansa brings daily store-level sales data to life, delivering insights on the in-store effectiveness of digital shopper marketing campaigns at the nation's leading retailers. Partnering with CPGs, media providers, and agencies, Ansa provides intelligence across the campaign lifecycle by planning and targeting smarter, optimizing in real-time based on performance, and delivering insights to fine-tune strategies for future programs. With Ansa, CPGs gain a true understanding of sales lift and receive critical learnings from every campaign. To learn more, visit http://www.ansainside.com.
Media Contacts:
Kite Hill PR for Goodway Group
Richard Krueger
(908)420-0512
[email protected]
Retail Solutions, Inc.
Caitlyn Bordeaux
[email protected]
SOURCE Goodway Group
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