Google News Initiative Renews its Commitment to Supporting Local Journalism with Expansion of Stringr Partnership

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Continuing Relationship Offers More Tools and International Political Coverage to Growing Roster of International Media Partners

Local journalism has never been more important for the health of our democracy. The collaboration between Stringr and Google shows how we can both play to our strengths and come together to create tools that allow newsrooms to do what they do best.

Stringr, creator of the largest international on-demand video news service, today announced an expansion of their existing partnership with the Google News Initiative. Not only will the partnership continue through the end of the US 2020 election, but also it has expanded with new tools for editors and publishers; now including video transcription capabilities. In addition, new international publishers have signed on to participate in the program.

Beginning in September 2019, Stringr and Google have been providing daily raw video footage and packages from the 2020 U.S. campaign trail, pushed to more than 70 individual partners. These partners include media organizations like The Boston Globe, FOX Television Stations, News Press & Gazette, Lee Enterprises, The Weather Group/Local Now, and Flood Communications. Video packages range from candidate profiles and debate recaps to deep explainers about campaign and policy issues. Taken together, Stringr content has been used in media markets that collectively reach more than 75% of all US households.

“Since we began working with the Google News Initiative last fall, demand has skyrocketed," explained Lindsay Stewart, co-founder of Stringr. "With Google’s reach, we’re able to satisfy our core mission: expanding access to original video content that represents a more detailed, granular picture. As a result, all partners of the Google News Initiative are able to better help their viewers actually understand the election news - not just consume it.”

Stringr’s ability to capture multiple events simultaneously has been crucial in an election season. For Super Tuesday, the platform had people on the ground nationwide; covering over 100 polling stations across all 14 participating states, and filming hundreds of hours of man-on-the-street interview footage that would be impossible for most outlets to get themselves.

The political broadcast news packages made available include voiceovers for newscast networks, edited digital packages with captions, and raw video assets of various events that may be edited by the organization and tailored directly to their local audiences.

“Our stations report breaking news and offer vital insights into how their local communities will be specifically impacted," said Michael Fabac, Director of News & Marketing at News-Press & Gazette. "Through Stringr, we're able to provide them with ground-level footage that offers unique context and perspective to our reporting on our broadcast and digital platforms.”

“Local journalism has never been more important for the health of our democracy,” added Rebekah Dopp, Google, “The collaboration between Stringr and Google shows how we can both play to our strengths and come together to create tools that allow newsrooms to do what they do best, which is report and tell stories that help us all make sense of the world around us.”

Learn more about Stringr’s partnership with Google News Initiative here.

About Stringr
Stringr ( is a comprehensive video marketplace that enables media organizations to source custom footage, edit and publish — under very tight deadlines. The company leverages the only nationwide network of more than 100k highly responsive videographers who provide broadcast-quality video in every major US market and the United Kingdom. Stringr is based in NYC and was founded in 2014 by Lindsay Stewart and Brian McNeill, who met at The Wharton School.

About the Google News Initiative
The Google News Initiative represents Google's largest-ever effort to help journalism thrive in the digital age. Through its partnerships, programs, and products, the Google News Initiative works with thousands of organizations worldwide to support quality independent journalism, financial sustainability, and development of new technologies that drive innovation. Google invested $300 million over three years to energize these collaborations, and to lay the foundation for new products and programs for a diverse set of news publishers, to benefit the entire ecosystem. This includes supporting thought leadership on topics like consumer revenue, advertising and data that are critical to the future of the news industry.

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Heath Fradkoff