Google News Initiative Supports Stringr to Provide News Organizations with Nationwide Coverage of the 2020 Presidential Election

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Initial publishers leveraging the partnership include the Boston Globe, FOX Television Stations, and News Press & Gazette

Stringr, the premium marketplace for custom, high-quality, video content, has partnered with Google to provide news organizations with nationwide video coverage of the 2020 U.S. presidential election. Through a partnership with Google News Initiative, Stringr will supply national and local news organizations of all sizes with broadcast, digital, and raw video content to supplement their election coverage efforts. Digital publishers and networks that have signed on as launch partners include the Boston Globe, FOX Television Stations, News Press & Gazette, Lee Enterprises, and Flood Communications.

In the current media climate, media organizations do not always have the resources or flexibility to cover every story, especially with video. Stringr’s cost-effective and flexible model helps digital publishers cover this important election accurately and efficiently, coinciding with Google News Initiative’s mission to elevate quality journalism, innovate using technology and building sustainable business models. “The GNI is delighted to support local and national publishers covering the latest from the 2020 campaign trail through Stringr’s platform.” said Rebekah Dopp, Google. “Stringr’s robust network of videographers and distribution capabilities offers a valuable tool for newsrooms of all sizes.”

The types of video news packages digital publishers are receiving include:
Broadcast – Political packages that include a voiceover for newscast networks
Digital – Political packages edited specifically for digital distribution that include captions
Raw – Raw video assets of various events that can be edited by the organization

Stringr is supplying news organizations with one broadcast and one digital segment per day and two or more pieces of raw content depending on the number of events taking place.

"This is an incredible opportunity for the Globe and Boston.com to provide our reporters with additional resources to aid in their reporting," said Matt Karolian, The Boston Globe.

“The 2020 election is unique in the sheer number of candidates competing for the nomination,” said Lindsay Stewart, CEO, and Co-Founder of Stringr. “The reality is, however, that major news organizations only have the resources to follow a handful of those on any given day, and smaller news organizations fewer still. Our partnership with Google News Initiative helps news organizations ensure all voices are heard, with a quality and cost-effective solution to deliver the most important stories to viewers during the election.”

Learn more about Stringr’s partnership with Google News Initiative here.

About Stringr
Stringr (http://www.stringr.com) is a comprehensive video marketplace that enables media organizations to source custom footage, edit and publish — under very tight deadlines. The company leverages the only nationwide network of more than 100k highly responsive videographers who provide broadcast-quality video in every major US market and the United Kingdom. Stringr is based in NYC and was founded in 2014 by Lindsay Stewart and Brian McNeill, who met at The Wharton School.

About the Google News Initiative
The Google News Initiative represents Google's largest-ever effort to help journalism thrive in the digital age. Through its partnerships, programs and products, the Google News Initiative works with thousands of organizations worldwide to support quality independent journalism, financial sustainability, and development of new technologies that drive innovation. Google invested $300 million over three years to energize these collaborations, and to lay the foundation for new products and programs for a diverse set of news publishers, to benefit the entire ecosystem. This includes supporting thought leadership on topics like consumer revenue, advertising and data that are critical to the future of the news industry.

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Will Vogel
Kite Hill PR
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