Google, Verizon, AMEC, Amtrak, Paine Publishing and Edelman Intelligence to Speak at the PR News Measurement Conference on April 17-18 in D.C.

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Communicators will walk away from this two-day event with the know-how to determine the right measurement strategy for their brand.

PR News' Measurement Conference on April 17-18 in Washington, D.C. will focus on translating campaign results into meaningful units of measurement, telling your success stories to the C-suite, and assessing the success of your social platforms. Communications professionals will learn all the ins and outs of monitoring and measuring your communications initiatives, including evaluating media impact to drive new strategies, building a real-time data dashboard with the most impactful KPIs, how to measure crisis communications and more. Early Bird rates, which save attendees $700 on onsite rates, expire February 15.

Get to know some of the measurement leaders speaking in April:

  • Katie Paine, Paine Publishing
  • Johna Burke, AMEC
  • Christina Leeds, Amtrak
  • Charles Taylor, Verizon
  • André Moraes, Google
  • Morry Smulevitz, Walgreens
  • Erin Streeter, National Association of Manufacturers
  • Pauline Draper Watts, Edelman Intelligence
  • Nati Katz, Burson Cohn & Wolfe
  • McKenzie Jones, Golin
  • Paul Headley, Investis Digital
  • Alan Chumley, W2O Group
  • Ash Dhupar, Publishers Clearing House
  • Loryn Franco, FOCUS Brands
  • Andrew Bowins, Entertainment Software Association
  • View the Complete Speaker Roster

In addition to case studies and networking breaks, attendees will also have the opportunity to tour the National Press Club in Washington, D.C. and join their peers at a meetup for a D.C. happy hour.

The Early Bird discount, expiring on February 15, will save attendees $700 on onsite rates. Group as well as nonprofit/government pricing is available. Register online.

For registration questions, contact marketing coordinator, Megan Sigg at To sponsor this event, contact sales director, Katie Sullivan at

Show Sponsors & Partners: AMEC, BusinessWire, MuckRack, Paine Publishing, and PublicRelay.

About PR News
The PR News Group is a go-to source that serves the communications and marketing community at corporations, agencies and nonprofits. For more information, visit

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Megan Sigg
PR News
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