TORONTO (PRWEB) September 06, 2018
It’s no secret that the telecom market is more competitive than ever. Which provider clients go with and why is an equation every VP of Sales looks to solve. It comes down to more than just price. Let’s look at the latest strategy for telecom lead generation. It all starts with customer-facing employees – the technicians.
“Every time MLB TV goes down in my home, the whole house knows. My dad is upset and he shares it graciously. When a telco technician arrives to fix the problem, the mood is desperate but skeptical. Things slowly begin to change. As the technician brings the MLB channel back to life, my dad can return to his happy place – regular MLB programming with beer and wings.” - Grey Ellis - Gopher Leads Director and Baseball Fan
The rapport is established, the technician is now a friend, and at this point, the tech could even sell him napkins to go with his food! Heck, they are already in his home, they’re the hero, and a hero can sell any extra service your company has to offer, all they need is easy way to do so…
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At the end of the day, technicians are the trusted, customer-facing personnel. Not only can they promote other services and upgrades that your company offers, they are also constantly passing new opportunities throughout their day. If there’s interest from a client, they should have an easy way to send it back to sales and track it - but what's the solution?
While lead generation and referrals have been around for centuries, it has been difficult to track. Often leads slip through the cracks and are not handled correctly. Are they being assigned to the correct sales rep? Is that sales rep acting on them in a timely manner? What about the technician? How can they follow-up on a lead they have submitted?
Gopher Leads, a fast growing tech company based out of Toronto, offers an innovative Smartphone App for your technicians and frontline employees. It allows your technicians to snap and send an opportunity wherever they may be. The sales team will receive this instantly and can begin working the opportunity within seconds. The technician is notified through the App, every step of the way.
"Many telecoms are beginning to deploy this new strategy…with amazing results to show for it. Many see a conversion rate upwards of 50%!" - Matt Leuschner, Managing Director, Gopher Leads
One such Telecom is CityWest in the West of Canada who are seeing a conversion rate of over 50% for the leads coming through the Gopher App. The psychology is that; if it is accessible, easy AND incentivizes the employee, then not only will an employee send more leads, but send better quality leads.
“I found Gopher Leads very intuitive. At the click of a button, I could assign leads, approve deals and see detailed insights on my people and the program.” - Donovan Dias - VP Sales CityWest, Canada
You can learn more about how Gopher Leads is empowering technicians to generate qualified leads here: http://gopherleads.com/telecom
Call: +1 416-550-6580
SOURCE Gopher Leads