GOTRAX™ Launches New Line of Hoverboards and Electric Rideables

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Denver-based brand enters market with two signature hoverboard models.

GOTRAX™, a new Denver-based brand driven by imagination and innovation, announces today its line of hoverboard self-balancing scooters and electric rideables.

GOTRAX™ enters the market with its signature hoverboards, the HOVERFLY and HOVERFLY PLUS. These UL-certified self-balancing scooters allow users to accelerate, stop and steer with a simple shift in body weight using gyroscopic technology to provide the “weightless” feeling of hovering.

Both the HOVERFLY and HOVERFLY PLUS are among the most powerful hoverboards on the market, producing top-ranking torque thanks to dual 350-watt electric motors (compared to typical competitors’ 250-300 watts) capable of propelling riders up to 7.4 miles-per-hour for 12 miles on a single charge.


Available in five “Cosmic Colors,” both models feature LED lights, durable, high-quality aluminum construction with an external shield, aluminum wheels and rubber tires, and multiple modes including a training mode for quick and easy learning. All GOTRAX™ products are fully UL 2272 certified for electrical, battery and charging safety.

The HOVERFLY PLUS combines the features of the HOVERFLY with a high-quality Bluetooth® speaker and an iOS™/Android™ mobile app that displays stats like battery life and speed and unlocks a “pro mode” that allows the user to set steering and acceleration sensitivity as well as raise the top speed to 11.2 miles per hour.

“GOTRAX™ aims to invigorate the electric-rideable market with a brand reflecting science, fun and a sense of adventure,” says Chief Marketing Officer Jason Wakefield. “And this is only the beginning.”

Soon-to-launch will be the all-terrain HOVERFLY XL and the HOVERFLY KART hoverboard accessory. With a universal design, the HOVERFLY KART is capable of transforming any HOVERFLY (and most other self-balancing scooters) into a hoverboard go-kart. New electric scooters and ATVs will then soon follow.

The GOTRAX™ HOVERFLY and HOVERFLY PLUS are available now at and on


  • Designed in Denver
  • UL 2272 Certified
  • Lunar-bright LED lights
  • Cosmic Colors (Mars Red, Nebula Black, Neptune Blue, Planetary Purple, Pulsar Pink)
  • iOS/Android mobile app displays stats, unlocks “pro mode” (HOVERFLY PLUS)
  • Built-in Bluetooth® HQ audio speaker (HOVERFLY PLUS)
  • Easy learning system with Training Mode and Quick Launch Galaxy Guide
  • Top-ranking torque dual 350W motors (compared to 250W - 300W industry standard)
  • Range of up to 12 miles on a single charge
  • 7.4 mph top speed (11.2 mph w/ “pro mode” on HOVERFLY PLUS)
  • Durable construction featuring powerful external shield, aluminum wheels and 6.5-inch rubber tires
  • 220-pound weight capacity (44-pound minimum)
  • Fully charges in approximately one hour
  • Battery indicator lights


Welcome to the GOTRAX™ GALAXY, where everyday’s the weekend and robots are our friends. We’re on a mission to create electric rideables that boost imaginations and the possibilities for personal transportation. As of 2017, GOTRAX™ is dispatching electric rideables across the planet, starting with the HOVERFLY two-wheel self-balancing electric scooter aka hoverboard. Our company values start right here in our Denver-based marketing headquarters, where our team works their space boots off to raise the standards of the electric rideables industry.


Don Stefanovich | press(at)gotrax(dot)com

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Don Stefanovich
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