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Grande Cosmetics Becomes Presenting Sponsor of the NEW YOU Awards Beach Club


News provided by

NEW YOU Media, Inc.

Feb 04, 2025, 07:06 ET

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NEW YOU Beach Club
NEW YOU Beach Club

NEW YOU Media, Inc. announces Grande Cosmetics as Presenting Sponsor of the NEW YOU Beach Club to kick-off the NEW YOU Awards weekend.

FORT LAUDERDALE, Fla., Feb. 4, 2025 /PRNewswire-PRWeb/ -- NEW YOU Media, Inc., the Voice of Health and Beauty, announces Grande Cosmetics as Presenting Sponsor of the NEW YOU Beach Club, a VIP Welcome Party to kick-off the NEW YOU Awards weekend. This star-studded event takes place on March 28th, 2025 at the iconic W Hotel South Beach, Miami, FL, and will celebrate outstanding entrepreneurs, brands, and influencers, in the beauty industry. The VIP party includes a Miami Swim Week- The Shows, industry executives and influencers networking, experiential gifting suites, and content creation vignettes at the pool and beach bungalow, complete with a DJ for entertainment.

Grande Cosmetics, a recognized leader in the beauty space, is celebrated for its innovative, results-driven products that empower beauty enthusiasts to feel confident and radiant. Best known for GrandeLASH-MD Lash Enhancing Serum, the brand has become synonymous with cutting-edge solutions for lashes, brows, lips and hair. America's #1 lash and brow serum brand will play a key role in this prestigious awards weekend.

"We're excited to partner with the NEW YOU Beauty Awards as the Presenting Sponsor," said Alicia Grande, CEO and Founder of Grande Cosmetics. "I know firsthand how spectacular this event is. NEW YOU knows how to throw an unforgettable party in Miami, and we're thrilled to be part of the magic."

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After exhibiting at the 9th Annual NEW YOU Awards, Grande Cosmetics chose to return grander than ever as Presenting Sponsor of the Beach Club, with a fully branded, two-story poolside bungalow at the W, as the primary gifting suite for VIPs at the event. This branded oasis will offer attendees an elevated experience featuring their top-tier products, including their newest innovative launch, and a curated environment for content creation.

"I am so excited to partner with the NEW YOU Beauty Awards as the Presenting Sponsor for 2025," said Alicia Grande, CEO and Founder of Grande Cosmetics. "Having attended last year as the Entrepreneur of the Year Award Winner, I know firsthand how spectacular this event is. NEW YOU knows how to throw an unforgettable party in Miami, and we're thrilled to be part of the magic. See you in March!"

The NEW YOU Awards are a true celebration of beauty and entrepreneurship, bringing together the most innovative skincare brands, hair tools, game-changing entrepreneurs, and visionary executives. This live event will not only showcase the best of the beauty industry but also provide a platform for networking, inspiration, and collaboration where 13 Award winners will be named. Brands that have entered for an award include CHI, OLEHENRIKSEN, Revolution Beauty, Kevyn Aucoin Beauty, Erno Laszlo, Vitabrid C12, and many more. Public Relations firms have entered multiple clients for a number of years, recognizing the value of this growing event which is live for its' fourth event in nine years. The red carpet has included press outlets such as Getty Images, People en Español, ET, Access Hollywood, Univision, and more over the past four years. This year, the awards plan to stream live to bring greater audience reach and value to participants and exhibitors.

How to Enter

Product nominations are now closed, but the opportunity to nominate an influential individual persists. Available award categories include Entrepreneur of the Year, Inner Beauty Award, Style Icon of the Year, and Entrepreneur of the Year to be presented by Alicia Grande. Nominate an individual by January 15, 2025, here: https://www.newyouawards.com/submit-individual

The NEW YOU Beauty Awards Sponsorship Opportunities at the Event

The weekend includes exclusive sponsor opportunities at the NEW YOU Beach Club and at the Awards Ceremony. These exclusive spaces offer next-level brand activations and gifting for influencers, celebrities, and other invite-only attendees.

Join Us in Miami for the NEW YOU Beauty Awards 2025

The NEW YOU Beauty Awards will once again provide an unforgettable weekend of celebration and recognition, featuring panel discussions, networking opportunities, and the coveted Awards Ceremony. Guests will enjoy exclusive access to the Beauty BAR, a 64-foot sampling space, as well as opportunities to create content at exhibit booths and connect with industry insiders.

The 2025 awards ceremony will take place at the eco-conscious 1 Hotel South Beach, an ideal venue for this dynamic event that brings together beauty influencers, celebrities, executives, and media outlets for an unforgettable experience.

About NEW YOU

NEW YOU serves a sophisticated, motivated and entrepreneurial set of fans and beauty industry lovers of all ages. NEW YOU advocates that health – physical, mental and financial wellness – and beauty should be lived, worn and awarded. NEW YOU offers content from entrepreneurial inspirational stories, useful tips and trends, with shoppable options for stand out brands curated by the NEW YOU team. In keeping with these stories, recognizing these individuals for their achievements and contributions, NEW YOU recognizes its own evolution beyond an entity with a beauty lean, and pivoting to take on a 360 degree media company with The NEW YOU STUDIOS, NEW YOU Brands and soon streaming channels.

About The NEW YOU Beauty Awards:

The 12-year leading voice of health and beauty, NEW YOU, is celebrating its tenth annual Beauty Awards with its star-studded NEW YOU Beauty Awards. Honoring winners over a two-day event, the weekend kicks off at W Hotel South Beach with a VIP welcome reception on Friday, March 28th, followed by beauty industry panel discussion, and its Awards Ceremony at 1 Hotel South Beach on March 29th, 2025. This year's awards mark the fourth red carpet live event, establishing itself as South Florida's premier consumer, media, and influencer beauty industry event.

For more information on the NEW YOU Beauty Awards or to enter, visit www.NEWYOUAwards.com.

Contact

NEW YOU Media, Inc.

[email protected]

Media Contact

Toni Negas, NEW YOU Media, Inc., 1 954-622-2266, [email protected], www.NEWYOUAwards.com

SOURCE NEW YOU Media, Inc.

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