Great Hotels of the World Salutes Its Member Hotels and Partners Going Above and Beyond In a Heartwarming Display of Courage and Generosity

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“The hospitality industry has faced many challenges in the recent past, and our resilient, creative and human industry has always managed to overcome them,” wrote Pedro Colaco, CEO, in a recent communication sent out to its 50 member hotels. Many of GHOTW’s members and partners have been shining examples of this very sentiment, going above and beyond their call of duty to provide assistance in the relief efforts of their local communities.

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Hotels going above and beyond their call of duty to provide assistance in the relief efforts of their local communities.

Great Hotels of the World, “The hospitality industry has faced many challenges in the recent past, and our resilient, creative and human industry has always managed to overcome them,” wrote Pedro Colaco, CEO, in a recent communication sent out to its 50 member hotels. Many of GHOTW’s members and partners have been shining examples of this very sentiment, going above and beyond their call of duty to provide assistance in the relief efforts of their local communities.

Madrid’s largest conference hotel, the Madrid Marriot Auditorium Hotel and Conference Center was among the first hotels in Madrid to heed the public call for assistance and make its property available to accommodate patients with mild symptoms of the coronavirus not requiring hospitalization but subject to medical supervision. The hotel was fitted with the necessary clinical conditions and began welcoming patients on March 20

Similarly, Hotel Barcelona Princess, determined to have an active role in solving the health crises, joined the "Hotel Salut” project making its facilities available to patients with mild coronavirus symptoms and healthcare professionals from the nearby Hospital del Mar. Additionally, Hotel Barcelona Princess have also donated surplus food and drink to Nutrition without Borders, 9,000 latex gloves, and food to the Trinijove Foundation to help 40 families in a vulnerable situation.

In Seville, the Ilunion Alcora Hotel for whom social responsibility has always been a core of their operations have also converted meeting rooms into medicalized infirmaries and intensive care boxes to accommodate the local seniors from care facilities who lack the necessary equipment to care for them. The Ilunion group, through their Foodie department, has also worked with the organization Mater et Magistra, an organisation that has been working with people with intellectual disabilities and their families for several decades, to provide 300Kg of food.

GuestCentric, Great Hotel of the World’s digital partner and parent-company has joined forces with the Portuguese Tech4Covid movement to create the Rooms Against Covid platform where frontline workers who are unable to return home to their families can easily find and book accommodation free of charge. The initiative has generated nearly 500 reservations and nearly 8000 booked nights so far, with numbers increasing rapidly every day. Rooms Against Covid is still growing, seeking volunteers and projected to take on other markets with demand.

Other initiatives are aimed at the general public who across the world have been asked to make significant sacrifices and changes to mitigate the spread of the disease. In a partnership with the Barcelona Egyptian Museum, The Derby Hotels, which famously house an exquisite collection of Egyptian artefacts, rugs and paintings in the public areas and guest rooms of their Villa Real property in Madrid, have paired up with the Barcelona Egyptian Museum to offer free online tours from the comfort of our own couches. Another temporary reprieve is offered by the stunning Forte Village in Sardinia by way of their acclaimed chef Antonello Arrus who is giving back by giving quick and easy vegetarian cooking lessons on the resort’s Twitter channel (@Fote_Village).

About Great Hotels of the World (GHOTW)
GHOTW is a renowned hotel representation company which provides global hotel sales and marketing services, as well as innovative technology solutions for an exclusive portfolio of some 50 primarily independent hotels and resorts worldwide. Just as each hotel is unique, so are the tailored sales and marketing products and services that GHOTW provides to each one. This highly personal approach ensures that each hotel retains its personality and authenticity while accessing state-of-the-art technology, distribution channels, and new source markets. GHOTW has operations in London, New York, Frankfurt, Milan, Madrid and Lisbon.

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Carlota Tavora
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