Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Greater Cedar Valley Alliance & Chamber Is Now Grow Cedar Valley
  • USA - English


News provided by

AMPERAGE Public Relations

Mar 26, 2019, 21:00 ET

Share this article

Share toX

Share this article

Share toX

Grow Cedar Valley's new name, logo and tagline was developed by AMPERAGE Marketing & Fundraising.
Grow Cedar Valley's new name, logo and tagline was developed by AMPERAGE Marketing & Fundraising.
Youtube
Youtube

WATERLOO, Iowa (PRWEB) March 26, 2019 -- The Greater Cedar Valley Alliance & Chamber is now Grow Cedar Valley. The new brand was unveiled this evening to a round of applause at the organization’s annual celebration at the Diamond Event Center in Cedar Falls.

Grow Cedar Valley will be the leader in bringing business and community together.

Post this

“Grow Cedar Valley will be the leader in bringing business and community together,” said Cary Darrah, CEO of Grow Cedar Valley. “We need to create an environment to attract new businesses, as well as attract a workforce to grow our existing businesses. You can’t have a strong business community without the economic inclusion and quality-of-life initiatives that foster a vibrant community. By marrying our business development and community development efforts, we can create additional opportunities for both sides to grow and elevate the economic vitality of both our businesses and communities.”

Darrah commended Grow Cedar Valley’s volunteer executive committee and board of directors for pushing the pause button to conduct research before hitting the reset button to develop a new mission, vision, purpose statement and three-year plan. She said it was important to be introspective, take the time to really listen to chamber and alliance investors, and realign the organization’s focus to meet investors’ and communities’ greatest needs.

The outcome of this research resulted in a refined focus for the organization and a new brand to match the energy and excitement within Grow Cedar Valley since Darrah was named CEO last year, according to Grow Cedar Valley Board Chairman Eric Johnson of Beecher Law Firm.

“Through our year of listening, several things became apparent,” said Johnson. “Grow Cedar Valley needed focus, as we cannot be all things for everybody. A primary focus needs to be growing workforce skills. It is important for us to lead, by showing up, listening and collaborating with business and community partners. Not only is Cary a stellar, well-trusted economic development professional, but she’s also a bridge-building collaborator. She is perfect to lead the talented professional staff at Grow Cedar Valley and execute our new strategic plan.”                                                                

Darrah said collaborating with regional economic development groups strengthens business attraction efforts, which has an exponential impact for area businesses when a new company comes to town. Taking a regional approach also elevates advocacy at the state and federal levels, according to Darrah. She emphasized the importance of collaboratively developing a shared vision and voice for the Cedar Valley and growing the region together "regardless of the neighborhood or ZIP code where one may reside or the location a business may wish to enter or regional economy.”

“Collaboration is at the center of what we do,” said Darrah. “We can’t own everything, but there are some great ideas that we can facilitate by bringing the right partners together to develop initiatives. For example, we know that affordable, accessible child care and transportation are barriers for many wishing to re-enter or stay in the workforce. Grow Cedar Valley was invited to the table to work with other Cedar Valley leaders as a resource to find solutions to these workforce obstacles. Together, we can help employees succeed in their careers and help businesses tap into this workforce for growth. Again, we exist to retain our businesses and to support them with resources for expansion.”

One of the founders of the former Greater Cedar Valley Alliance & Chamber, Tim Hurley, likes the idea of Grow Cedar Valley becoming a one-stop economic and community development center, a resource for those who want to grow in the Cedar Valley. He said this could be business, industry, nonprofits, private or public sector companies wanting to expand, or talent wanting to grow their skill set.

“What the Cedar Valley Alliance and Chamber did in the past was great,” said Johnson. “What they brought together was the right thing at the right time. This is the next step in that evolution. I’m excited about our future and the value Grow Cedar Valley will bring to our businesses and communities.”

Darrah shared her excitement for the new Grow Cedar Valley too. She said whether you’re growing your business, growing your children, growing your faith … growing is a real integral part of moving progressively.

“After months of surveys and focus groups, name testing and discussions, I love how we all came together to transform and rebrand the organization,” said Hurley. “I love the simplicity of the concept and the straightforwardness of the name Grow Cedar Valley. It’s almost like a rallying cry or a cheer. Grow Cedar Valley!”

About Grow Cedar Valley
Grow Cedar Valley, formerly known as The Greater Cedar Valley Alliance & Chamber, is the economic and community development leader responsible for bringing business and community together to grow opportunities for the Cedar Valley. Learn more at http://www.GrowCedarValley.com.

Lori Davis, AMPERAGE Public Relations, http://www.AmperageMarketing.com, 319-290-3780, [email protected]

Modal title

Eric Johnson
Eric Johnson
Grow Cedar Valley
View PDF
Grow Cedar Valley
Cary Darrah
Cary Darrah
Tim Hurley
Tim Hurley
Eric Johnson Grow Cedar Valley Cary Darrah Tim Hurley

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.