Greenberg Traurig’s Susan L. Heller Honored Among the Top 250 Women in IP by Managing IP

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Susan L. Heller, of global law firm Greenberg Traurig, LLP, has been recognized by Managing IP on its list of “The Top 250 Women in IP 2020.” The list recognizes senior female IP practitioners in private practice from around the world, who have achieved exceptional results for their clients and firms in the past year.

Susan L. Heller, of global law firm Greenberg Traurig, LLP, has been recognized by Managing IP on its list of “The Top 250 Women in IP 2020.” The list recognizes senior female IP practitioners in private practice from around the world, who have achieved exceptional results for their clients and firms in the past year.

Heller, co-managing shareholder of the firm’s Orange County office, chair of the Global Trademark & Brand Management Group, and co-chair of the Women’s Initiative, is consistently recognized as having one of the preeminent international trademark practices in the country and for being a game-changer in the field. When the stakes are high and critical brands are at risk, Fortune 500 companies, world champion athletes, high-net-worth individuals, A-list celebrities, and highly visible pre-IPO companies turn to Heller for her strategic thought leadership and counsel, honed by three decades of experience. At the forefront of global strategic management and monetization of big-name brands on a worldwide level, she is known for developing cutting-edge branding strategies, most notably in “bet-the-brand,” high stakes trademark cases. Heller works directly with CEOs and senior executives, in and out of corporate boardrooms. Her practice has spanned over 30 years across virtually every industry and in most jurisdictions throughout the world.

Heller serves on the Board of Visitors’ of UCI Law School, Dean’s Advisory Board of the UCI Merage School of Business, Executive Committee of the USC IP Institute, and Cornell University’s President's Council of Cornell Women. She is also a board member of Orange County’s Human Options, an organization focused on breaking the cycle of domestic violence and on the Leadership Committee of 2020 Women on Boards.

The National Diversity Council named Heller one of the Top 50 Women Lawyers in the US and she was honored with the 2020 Client Choice Award for Intellectual Property – Trademarks in California (voted for exclusively by corporate counsel). Euromoney twice named her the winner of its Americas Women in Business Law Awards, “Best in Trademark,” and Best Lawyers in America named her “Lawyer of the Year” in Trademark Law for Los Angeles for two years. Heller was named “Trade Marks Lawyer of the Year” by Finance Monthly Global Awards, “Lawyer of the Year for Intellectual Property” by Lawyer Monthly, and a “WIPR Leader” by World Intellectual Property Review. She was also honored by her alma mater, Cornell University, which named her a Distinguished Classmate in 2019.

About Greenberg Traurig’s Intellectual Property & Technology Practice: With more than 200 intellectual property attorneys and agents in the United States, Asia, and Europe, Greenberg Traurig provides a broad range of patent, trademark and copyright protection and strategic counseling. Greenberg Traurig was named “Law Firm of the Year” for Trademark Law and a “National Tier 1” Law Firm for IP Litigation, Patent Law and Litigation, Copyright Law, and Technology Law by U.S. News and Best Lawyers, 2020 “Best Law Firms."

About Greenberg Traurig, LLP: Greenberg Traurig, LLP (GT) has more than 2,200 attorneys in 41 offices in the United States, Latin America, Europe, Asia, and the Middle East. GT has been recognized for its philanthropic giving, diversity, and innovation, and is consistently among the largest firms in the U.S. on the Law360 400 and among the Top 20 on the Am Law Global 100. Web: http://www.gtlaw.com, Twitter: @GT_Law.

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Lourdes Brezo Martinez
@GT_Law
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