GroGuru and Sentek form a Strategic Partnership in Support of Farmers’ Strategic Irrigation Management Needs

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GroGuru will leverage Sentek’s world-class soil moisture and salinity monitoring technology in conjunction with the GroGuru® InSites Software as a Service.

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The partnership with GroGuru expands Sentek’s market reach, and provides the option of our soil moisture and salinity monitoring technologies combined with the GroGuru machine learning and AI engine in the Cloud.

GroGuru, Inc., an innovator in precision agriculture and site-specific soil monitoring, and Sentek Technologies, a market and technology leader in soil moisture and salinity measurement, jointly announced today a strategic partnership which pairs Sentek’s Drill-&-Drop soil moisture probes and telemetry with the GroGuru® InSites Software as a Service (SaaS) for strategic irrigation management. GroGuru InSites uses machine learning and artificial intelligence (AI) to bring farmers and agronomic consultants a simple yet powerful irrigation decision support platform.

GroGuru InSites helps farmers more efficiently manage irrigation while saving energy, and optimally using labor to make more money by maximizing crop yield. Key inputs used by GroGuru InSites include, but are not limited to, soil moisture, stage of crop growth, weather forecast, and predicted crop water use to bring together a full irrigation scheduling suite.

"GroGuru InSites delivers a simple, intuitive user interface to farmers and agronomic consultants that they can access on their computer, tablet or mobile device,” said Patrick Henry, President and CEO at GroGuru. “The partnership with Sentek expands the GroGuru market reach and ability to scale our SaaS offering more rapidly, allowing us to help more farmers more quickly. The power of Sentek hardware and telemetry coupled with the GroGuru InSites platform puts tremendous power at a farmer’s fingertips.”

“The partnership with GroGuru expands Sentek’s market reach, and provides the option of our soil moisture and salinity monitoring technologies combined with the GroGuru machine learning and AI engine in the Cloud,” said Rob Guy, Sales Director at Sentek Technologies. “The partnership with GroGuru expands the integrator solutions available to farmers, agronomic consultants, agriculture retailers, farming cooperatives, and precision agriculture dealers.”

GroGuru and Sentek continue to pursue opportunities for growth in the agriculture technology and precision irrigation sector.

About GroGuru

GroGuru, Inc. is a privately held company based in San Diego, CA, founded in 2014. GroGuru supplies precision soil and irrigation monitoring and management systems to the commercial agriculture industry. GroGuru is all about strategic irrigation management, helping farmers make more money by increasing crop yield and more efficiently using water in a sustainable way.

GroGuru has a patented wireless underground system (WUGS) for soil monitoring, an AI-based recommendation engine in the Cloud, and an intuitive farmer-friendly user interface that farmers can access on their tablet, computer or mobile device. GroGuru sells an innovative hardware-enabled subscription-based solution to farmers that enables optimal irrigation, as well as a software as a service (SaaS) product marketed as GroGuru® InSites.

GroGuru’s patented WUGS technology enables a permanent installation of soil sensors, even in annual field crops. GroGuru has been a part of the OCTANE LaunchPad, EvoNexus, AgLaunch, the Yield Lab, SVG-Thrive and Plug & Play AgTech accelerator programs.

About Sentek

Sentek Technologies was founded in 1991 to meet the demand from farmers for real insights into their irrigation decisions. With a team of specialists across agronomy, soil science, and irrigation technology their products are designed to provide accurate data to support better irrigation decisions.

Sentek designs, develops, manufactures, supports and globally distributes best-in-class technology for measuring and managing moisture, salinity and temperature of soil.

Sentek sensors, telemetry and software are also used in research and environmental projects and are sold and supported through a global network of highly trained distributors.

For Sentek editorial comments, please contact Rob Guy, Sales Director, Sentek Technologies, +61-8-8366-1900

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Amanda Henry
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