GrooveCar Direct Expands Credit Union Partnerships With Eight New Clients

Eight credit unions join GrooveCar Direct to enhance digital car shopping, drive auto loan growth and strengthen member engagement.

FARMINGDALE, N.Y., Oct. 23, 2026 /PRNewswire-PRWeb/ -- GrooveCar Direct, the nation's leading car shopping program built for credit unions, is expanding its network with eight new credit union partnerships across the country.

The newest credit unions to partner include:

• ACE Federal Credit Union – Mays Landing, NJ | $62.5M in assets | 3,926 members
• Chattanooga First Federal Credit Union – Chattanooga, TN | $25.5M in assets | 1,272 members
• Crow Wing Power Credit Union – Brainerd, MN | $126.3M in assets | 4,550 members
• First Point Federal Credit Union – Hamilton, NJ | $25M in assets | 1,161 members
• LG&E Co. Credit Union – Louisville, KY | $50M in assets | 2,717 members
• Michigan Columbus Federal Credit Union – Livonia, MI | $75M in assets | 4,541 members
• Monroe Community Credit Union – Monroe, MI | $406.4M in assets | 32,051 members
• U.P. Connection Federal Credit Union – Omaha, NE | $34.3M in assets | 2,388 members

Through GrooveCar Direct, these credit unions can offer members a seamless digital car shopping experience while creating new opportunities to generate auto loan leads and grow their lending portfolios.

The white-labeled platform gives members access to available vehicles from more than 15,000 participating dealerships through their credit union's branded car shopping site, keeping the credit union connected throughout the vehicle shopping and financing journey.

GrooveCar Direct also offers AutoPilot, an email marketing add-on that helps credit unions get more from their car shopping sites. The GrooveCar Direct team develops and executes custom-branded email campaigns designed to drive members back to the site, generate consistent traffic and create lending opportunities, without adding to the credit union's marketing workload.

As more of the car-buying process moves online, GrooveCar Direct helps credit unions compete for auto loans by reaching members before they secure financing elsewhere.

Ready to turn more member car shopping activity into auto loan opportunities? Schedule a demo to see how GrooveCar Direct can help your credit union grow auto lending and strengthen member relationships.

Media Contact

Robert O'Hara, GrooveCar, 1 (631) 454-7500 524, [email protected], www.groovecarinc.com

SOURCE GrooveCar