Guidant Financial Makes Buying and Selling Small Businesses Easier with New Product Suite

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Guidant Financial is helping people succeed in small business by launching a new product suite that brings clarity and efficiency to the difficult process of buying or selling a small business. The new product suite is helping sellers determine and understand the right price for their business means closing deals with qualified buyers quickly.

Guidant Financial

“It’s difficult for small business owners to understand the true value of their business. The asking price can significantly aid or impair the exit, so getting it right is important,” said David Nilssen, CEO of Guidant Financial.

Small business financing leader Guidant Financial is reinforcing their mission of helping people succeed in small business by launching a new product suite that brings clarity and efficiency to the difficult process of buying or selling a small business.

Determining a fair asking price that doesn’t undervalue years of hard work is one of the biggest challenges of selling a business, while understanding the asking price is a blind-spot when buying one. Helping sellers determine and understand the right price for their business means closing deals with qualified buyers quickly. Thoroughly understanding the value of a business and the financing to purchase it gives buyers the confidence they need to close a deal.

“It’s difficult for small business owners to understand the true value of their business. Many either non-scientifically set the value or leverage tools that might give an unrealistic perspective – both of which are influenced heavily by emotion. The asking price can significantly aid or impair the exit, so getting it right is important. By doing so, the selling and buying process can be easier for everyone involved,” said David Nilssen, CEO of Guidant Financial. “Guidant already provides a valuation service to nearly 8,000 existing businesses clients annually. Now we’re bringing our expertise to help sellers find qualified buyers quickly and buyers understand what they’re purchasing.”

Small business owners need to feel confident that they’re paying the right price for the right business for them. According to Guidant’s 2019 Small Business Trends report, 20 percent of aspiring entrepreneurs said they haven’t found the right business opportunity, preventing them from starting their business – the biggest challenge these entrepreneurs faced behind finding funding. Confidence is key to landing on the right opportunity, and Guidant’s new products focus on providing information, education, and support to give clients that confidence.

“Guidant’s mission is to help people succeed in small business. We started by providing products and services to help finance the transaction – we know this is the #1 obstacle to small business ownership. We’re excited to expand to support the lifetime of a business and beyond by offering a value-added service that helps small business owners more efficiently sell their business,” added Nilssen.

Learn more about Guidant Financial’s business valuation solutions at
https://www.guidantfinancial.com/business-valuation-solutions/.

About Guidant Financial
Headquartered in Bellevue, WA Guidant Financial helps business owners secure financing to start, buy or grow a business. An industry leader in business and franchise financing, Guidant works with new and existing entrepreneurs to identify, evaluate and deploy customized financing solutions. Their services include, but are not limited to, 401(k) business funding, SBA loans, unsecured credit, and portfolio loans. In total, Guidant has helped over 20,000 entrepreneurs in all 50 states to invest more than $4 billion in funds to start small businesses, resulting in more than 85,000 U.S. jobs created. Visit Guidant on the web at guidantfinancial.com.

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Stacia Kirby
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