GumGum's In-Video offering and Fuse Media's diverse-focused FAST channels will empower advertisers to connect with multicultural audiences at scale.
SANTA MONICA, Calif., Jan. 7, 2025 /PRNewswire-PRWeb/ -- GumGum, the contextual-first technology leader transforming digital advertising, is launching the first multicultural partnership for its In-Video ad solution with Fuse Media, the leading diverse-owned and operated media company. This partnership empowers brands and advertisers to effectively engage multicultural audiences at scale like never before, as In-Video ads can increase attention rates by more than 30%.
GumGum's In-Video solution allows placement of ads directly into video content on Fuse Media's FAST channels in a way that feels natural and non-intrusive for viewers. This innovative approach ensures seamless engagement with multicultural audiences representing nearly 7 trillion in buying power.
"Multicultural audiences are the new general market," said Ken Weiner, CTO of GumGum. "By combining our In-Video solution with Fuse Media's diverse channels, we provide brands with a powerful and effective way to deliver culturally relevant ads without disrupting the viewer experience. This is an essential step in connecting with the diverse consumer groups that are shaping the future of digital advertising."
GumGum's In-Video ads blend seamlessly into the TV viewing experience, engaging audiences at their most captivated moments—while immersed in content. As traditional ad breaks face growing resistance, this solution offers a unique opportunity to maintain viewer attention and increase engagement. With Fuse Media's diverse-focused FAST channels reaching over 50mm multicultural viewers monthly, brands can connect with highly engaged households that are more likely to consider new products after seeing ads.
"The exponential growth of CTV continues to provide advertisers with untapped opportunity to reach consumers," said Jim Keller, Chief Revenue Officer, Fuse Media. "We are excited to partner with GumGum on ad solutions across Fuse Media's diverse-focused FAST channels and to authentically connect brands to viewers who are engaged with the content, receptive to ad messages, and highly influential.
To deliver the most relevant and engaging ad experience, GumGum's In-Video technology analyzes the context of a video, identifying key elements like scenes, objects, and themes. This ensures ads align naturally with the environment—such as an auto brand's ad appearing during a scene featuring a busy New York City street. Additionally, GumGum can transform traditional display or video assets into animated In-Video units, enabling advertisers to repurpose existing creative to engage CTV audiences effectively. For more information, please reach out to [email protected].
Media Contact
Kayla Smalls, GumGum, 1 9179994629, [email protected], GumGum
SOURCE GumGum
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