GumGum Named to Gartner’s 2018 “Cool Vendors in AI for Marketing” Report

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One of Only Five Companies Included in Report Recognized for Being Innovative, Impactful and Intriguing

GumGum, an artificial intelligence company with deep expertise in computer vision, today announced it has been included in Gartner’s “Cool Vendors in AI for Marketing” Report, which highlights interesting, new and innovative vendors, products and services in AI with real world applications in marketing. GumGum uses computer vision to help marketers understand and add value to visual content.

According to the report, GumGum is “cool” because of its ability to find safe, relevant and unique placements for ads across the web using computer vision to scan images and videos. The report also highlights how GumGum Sports helps brands understand the value of their sponsorships on broadcast TV and social media.

“We are honored to be recognized by Gartner as one of the cool vendors in the AI space, especially as we feel the report focuses on real-world applications of AI and not just the hype that is prevalent in this space,” said Phil Schraeder, President and COO of GumGum. “Whether for brand safety, contextual targeting or sports sponsorship analytics, GumGum’s tools help brand marketers and agencies unlock the value of images and videos.”

The “Cool Vendors in AI for Marketing” report was released by Gartner on October 1, 2018. It was developed by analysts Andrew Frank, Mike McGuire, Bryan Yeager and Benjamin Bloom.

Gartner Disclaimer
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About GumGum
GumGum is an artificial intelligence company with a focus in computer vision. The company’s mission is to unlock the value of visual content produced daily across diverse data sets. GumGum uses machine learning to understand a world that is producing more images and videos than ever before. Since 2008, the company has applied its patented capabilities to serve a variety of industries from advertising to professional sports, with more to come. For more information please visit:
http://www.gumgum.com/

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Dori Busell
Simpatico PR for GumGum
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