Gunderson Direct Awarded Two Bronze Addys at 2021 Greater San Francisco Advertising Awards Gala

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Gunderson Direct was awarded two bronze ADDYS at the 2021 Greater San Francisco Advertising Awards Gala for its Happier Holidays Mask mailer. The mailer was recognized in two categories: Direct Marketing & Specialty Advertising (printed or digital) and Direct Mail 3-D/Mixed Entry.

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We have a collaborative approach to direct marketing and our ability to work together as a unit is what creates a winning formula.

Gunderson Direct, the Bay Area’s most trusted and sought-after provider of direct marketing, was awarded two bronze ADDYs at the 2021 Greater San Francisco Advertising Awards Gala. The awards were in response to the agency’s Happier Holidays mailer.

Back in November, the agency sent the Happier Holidays mailer to 500 clients, partners, rand prospects. Recipients opened an oversized, metallic orange envelope to reveal a dimensional mailer and three branded #GunderSmile facemasks, which featured a graphic smile.

The dimensional mailer took advantage of popular smart speakers like Google Home and Amazon Alexa. With an AI Respond Fast® component, recipients of the mailer could launch a seasonal greeting from agency President, Mike Gunderson.

Recipients were excited to get interactive with their mailer as every picture posted on social media with the mask and the #GunderSmile led to a charitable donation to the Alameda County Food Bank from Gunderson Direct.

The agency then followed up their mailer with email marketing, which kept recipients in the loop on the amount of money donated and shared pictures of all the recipients utilizing the #GunderSmile.

Mike Gunderson, the President of Gunderson Direct, credits the awards to the work of the amazing team. Gunderson explains saying, “We have a collaborative approach to direct marketing and our ability to work together as a unit is what creates a winning formula.”

Those interested in learning more about the incredible direct marketing work being produced by Gunderson Direct are encouraged to visit https://gundersondirect.com/.

About Gunderson Direct: Gunderson Direct does direct response marketing better than anyone. Over the past seventeen years, the company has produced trillions of pieces of mail. The experience and expertise of Gunderson Direct has made them one of the Bay Area’s most trusted and sought-after direct marketing agencies.

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