GuraGear announces sale of the Tamrac brand to Tamrac Inc., plans to continue launching new premium products under GuraGear label

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Effective today Tamrac Inc., will lead the developing, marketing and sales of Tamrac products worldwide. GuraGear will focus on core customer segment with products designed for discerning digital creatives and photographers

GuraGear, an industry leader in ultra-lightweight, innovative carrying solutions, announces the sale of their Tamrac brand. Effective today, newly formed Tamrac Inc., will lead the developing, marketing and sales of Tamrac products worldwide, under new ownership.

Trevor Peterson, Co-founder and CEO of GuraGear, said, “We could not have found a better group to take-over Tamrac.” Dr. Steven Lau Kok Thai, one of the Directors of Tamrac Inc., stated “We are very excited to acquire a brand with such a long history in the photographic market,” and “we see a huge opportunity to grow the Tamrac brand in the coming years.”

Tamrac Inc., a US-based company, looks forward with a bold vision for the future while maintaining the values and essence of Tamrac’s heritage. Established in 1977 by a group of amateur photographers who enjoyed nature photography. Tamrac has earned its reputation for setting the standard for long-lasting durability and camera protection. Designed solutions focused on protecting and transporting camera equipment, electronics, accessories, and more to meet the progressing demands of creative professionals and enthusiasts alike.

GuraGear will continue to focus on the premium end of the photographic accessories market with the Kiboko 2.0 line of lightweight backpacks, which are built for traveling with gear for outdoor shoots, and the Et Cetera line of accessory pouches, tailored for organizing all the cables, batteries and headphones of today’s digital creatives.

Trevor Peterson, Co-founder and CEO of GuraGear, said, “We are excited to focus on the core products that made GuraGear a cult-classic among extreme outdoor photographers.” 2018 International Wildlife Photographer of the Year, Marsel Van Oosten, calls the Kiboko, “by far the best bag you can buy in this class.”

Peterson emphasized, “Connecting with photographers and showing them how GuraGear can help them succeed as they explore and capture the beauty of the outdoors will be our primary focus in the future.

“We expect more and more people to explore their nearby State and National Parks and other great scenic points in the coming years. With that in mind, we are developing several products that will bring the GuraGear brand into the broader Adventure/Lifestyle category. We look forward to sharing them later this year.”

About GuraGear, LLC
Co-founded by award-winning wildlife photographer Andy Biggs, and passionte amateur photoghrapher and private equity professional Trevor Peterson, GuraGear is an industry leader in ultra-lightweight, innovative carrying solutions. Designed by photographers for photographers, Guragear bags are the bag of choice for photographers looking to carry large amounts of gear onto an airplane, and into the field.

About Tamrac, Inc
Tamrac, Inc. is a US based manufacturer of Camera/Photographic equipment bags and Backpacks/Rucksacks.
Established in 1977 by a group of amateur photographers who enjoyed nature photography.

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Albert W Tu
GuraGear
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