H Code and Prominent Peruvian Conglomerate Grupo El Comercio Sign Exclusive Partnership

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Exclusive Partnership Allows H Code to Expand its Digital Network Across the Americas and Spain, Providing More Opportunities for Brands to Connect with U.S. Hispanic Audiences

H Code, the undisputed leader in digital advertising for the U.S. Hispanic market, has entered in an exclusive partnership with the largest media conglomerate in Perú, Grupo El Comercio.

Grupo El Comercio, a renowned corporation in Latin America, began with the daily newspaper El Comercio, which today is the leading newspaper in Perú, the second oldest Spanish-language newspaper in Latin America, and one of the 10 best designed newspapers in the world. “For the past 180 years, El Comercio has been a top source for national and global news for the people of Perú, and now through the group’s 11 digital sites, for those of Peruvian or other Hispanic origin or descent living in the United States. To be able to partner with such a prestigious organization allows H Code to access the most reliable digital properties and connect U.S. Hispanics with top brands through high-quality content,” said Parker Morse, CEO and Founder of H Code.

H Code will have sole access to Grupo El Comercio’s entire digital ad inventory to monetize U.S. traffic across its multiple sites: Depor, Diario Correo, El Bocón, El Comercio, Gestion, Mujer y Pandora, Ojo, Perú, Perú21, Publimetro, and Trome. Diego Peralta, General Manager of Digital Products for Grupo El Comercio, stated: “In the past 20 years, our organization has focused on developing content enhanced by data and technology. Alongside H Code, we are enthusiastic to take this further and also be able to deliver digital experiences that are relevant to our U.S. Hispanic users.”

Pablo Rivera, VP of Publisher Development for H Code, adds: “Grupo El Comercio creates premium, relevant content via first-rate channels. Our partnership with Grupo El Comercio allows H Code to run these digital ad experiences alongside an impressive range of content, including news, sports, entertainment and TV, style, family, and so much more that attract readers both in the U.S. and in Latin America.”

Working exclusively with leading media companies across Latin America allows H Code to utilize large, engaged U.S. Hispanic audiences and maximize campaigns for brand partners. This exclusive partnership is one of many signed by H Code in 2019, including deals with Radio Mitre, AmericaTV, and Artear.

About H Code
Founded in 2015, H Code is the leading digital advertising platform reaching U.S. Hispanic consumers at scale. The company was formed to better connect brands and advertisers with U.S. Hispanics online. It reaches this niche audience by bringing together targetable data, the right inventory, and impactful creative. Through H Code’s platform, brands can more effectively reach Hispanics than with any other organization in the Hispanic market. Key clients include Disney Theatrical, Toyota, Walmart, Delta Air Lines, Chase, Kaiser Permanente, Clorox, Verizon, USPS, and more.

About El Comercio Peru

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Nikki Neumann
Dotted Line Communications for H Code
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