H Code Launches Intelligence Center to Give Brands Access to Exclusive Audience Research, Custom Surveys, and Product Testing Feedback

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Research offering will also benefit core products, providing strategic insights to authentically engage with Latinx audiences.

H Code, the only advertising entity reaching the U.S. Hispanic market at scale digitally, today announced the launch of the H Code Intelligence Center. The Intelligence Center will provide brands unprecedented access to proprietary data collected from the company’s 32 million monthly unique users and 5,000 English- and Spanish-language panelists, allowing H Code clients to gather insights directly from the Hispanic (otherwise known as Latinx) population they are targeting.

Brands can leverage direct feedback from the Intelligence Center to engage Latinx audiences more efficiently. Whether performing a brand audit, testing a new product, understanding consumer sentiment, or uncovering insights about a specific market segment or vertical industry, H Code is now able to provide brands with the most effective, data-driven integrated strategies to reach their intended Latinx audience.

“H Code understands the Latinx audience better than anyone, and our Intelligence Panel extends that insight to our advertisers. This deep knowledge, combined with tailored insights from our new Intelligence Center, will enable us and our clients to design and deliver meaningful, culturally-relevant strategies to target, reach, and influence the most powerful, fastest-growing consumer in America,” said Parker Morse, Founder and CEO, H Code.

Brands using the Intelligence Center will have access to a digital-first panel of 5,000 Spanish- and English-speaking members, which can be segmented based on a client’s specific target audience. Insights can also be used to inform advertising campaigns, product launches, research and development, positioning, marketing and content materials, and more. H Code provides a full-service solution for brands, helping to design and administer surveys, analyze results, and create tailored reports.

Insights derived from the Intelligence Center will also inform H Code’s core products, continuing to bolster the company’s unparalleled expertise on the Latinx audience. Data collected from the Intelligence Center enabled H Code to build more than 25 unique Latinx personas across all acculturation levels and countries of descent, which can be leveraged to help clients build specific brand strategies across content, creative, and distribution.

“Our wealth of data and customized, targeted strategies give our clients a huge competitive advantage as they compete to engage the explosive and influential Latinx market,” continued Morse.

ABOUT H CODE
Founded in 2015, H Code is the leading digital advertising platform reaching U.S. Hispanic consumers at scale. The company was formed to better connect brands and advertisers with U.S. Hispanics online. It reaches this niche audience by bringing together targetable data, the right inventory, and impactful creative. Through H Code’s platform, brands can more effectively reach Hispanics than with any other organization in the Hispanic market. Key clients include Disney Theatrical, Toyota, Walmart, Delta Air Lines, Chase, Kaiser Permanente, Clorox, Verizon, USPS, and more.

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Nikki Neumann
Dotted Line Communications
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