H Code Partners With Latido Music to Reach Latinx Cord-Cutters Through Connected TV

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Partnership Provides First Look Access To Exclusive Latinx Video Content, Allowing H Code to Reach U.S. Latinxs At Scale Through CTV

H Code, the only advertising entity reaching the U.S. Latinx market at scale digitally, announced today its joint partnership with Latido Music, a 24-hour television network for Latin Music fans exclusively on premium video streaming platforms.

Launched earlier this year, Latido Music is available on top streaming devices, such as Samsung TV Plus, LG Channel Plus, Fire TV, Roku, Apple TV, and more. “A common misconception about the Latinx market among advertisers is that broadcast television is the best way to reach them. However, this is no longer the case. Latinxs over-index on digital video consumption and as a matter of fact, 1 in every 3 Latinxs is a cord-cutter,” said Parker Morse, CEO and Founder of H Code. “Latinx audiences are tech-forward and becoming primarily digital-first. We are thrilled to work with Latido Music who delivers high-quality and culturally-relevant video content through the platforms and devices accessed most by this audience.”

Latido Music is available in 2 of every 3 Latinx US households, engaging hundreds of thousands of Spanish-speaking, millennial, and Generation Z Latinx viewers daily across the United States. Through this collaboration, H Code will be given first look access to Latido Music’s digital advertising inventory on its television network. “Latido Music offers a unique and immersive experience, with videos and original programming sought after by Latinx music fans. With H Code, we hope to enhance this experience even further and bring together our content and audience with leading brands,” adds Stephen Brooks, Executive Vice President and General Manager of Latido Music.

H Code strives to educate advertisers on the immense influence of the U.S. Latinx audience and partners with leading media companies to authentically connect brands through digital advertising with this powerful consumer market on the digital channels they actively use. This news follows other partnerships with leaders in print and digital publishing, digital audio, etc. like El Comercio, Radio Mitre SA, and more.

About H Code
Founded in 2015, H Code is the leading digital advertising platform reaching U.S. Hispanic consumers at scale. The company was formed to better connect brands and advertisers with U.S. Hispanics online. It reaches this niche audience by bringing together targetable data, the right inventory, and impactful creative. Through H Code’s platform, brands can more effectively reach Hispanics than with any other organization in the Hispanic market. Key clients include Disney Theatrical, Toyota, Walmart, Delta Air Lines, Chase, Kaiser Permanente, Clorox, Verizon, USPS, and more.

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Nikki Neumann
Dotted Line Communications for H Code
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