LOS ANGELES (PRWEB) February 19, 2020
H Code, the only advertising entity reaching the U.S. Hispanic market at scale digitally, today announced the appointment of Jennifer White as Chief Operating Officer. Jennifer is a recognized industry expert and thought leader in technology, digital media and advertising, with over 20 years experience innovating strategies and products to expedite monetization in high-growth organizations. At H Code, she will focus on overseeing operations across all departments, driving business strategy and managing the company’s rapid growth, and helping generate impactful integrated campaigns.
“I’m proud to be working with H Code, furthering the company’s mission of helping brands reach and resonate with the influential U.S. Hispanic audience.” said White. “I’ve worn many hats in my career—from running business strategy to operationalizing studios and developing international content—and I’ll be bringing that experience into my new role at H Code. I look forward to working with this amazing, diverse team and to help continue scaling up the core business.”
Prior to joining H Code, Jennifer was the Senior Vice President of Business Strategy and Monetization at BuzzFeed, where she managed the global branded content studio and operations team, developing products and integrated campaigns for brands and agencies. Prior to BuzzFeed, she spent 15+ years at the intersection of adtech, publishing, and branded work, after beginning her career in chemical engineering with Dow Chemical. She transitioned to Silicon Valley in the early 2000s as a product general manager through operational experience and six-sigma, a disciplined, data-driven approach and methodology for eliminating defects.
“We’re happy to welcome a trusted leader like Jennifer to our team, as she has an extensive track record in successfully implementing seasoned operational practices,” said Parker Morse, CEO and Founder of H Code. “Jennifer’s digital media experience and strategic insight will be a huge asset to H Code as we continue to build on the significant growth we’ve seen year over year.”
To learn more about H Code’s comprehensive product suite of integrated marketing and media solutions, visit hcodemedia.com.
About H Code
Founded in 2015, H Code is the largest Hispanic digital media company in the U.S. The company was formed to better connect brands and advertisers with U.S. Hispanics online across all channels. It reaches this coveted audience at scale through digital and integrated campaigns that bring together targetable data, exclusive inventory, impactful creative, branded content, and more. Through H Code, brands can more effectively reach and influence Hispanics than with any other partner in the Hispanic market. Key clients include Disney Theatrical, Toyota, General Mills, Target, Walmart, Delta Air Lines, Chase, Kaiser Permanente, Clorox, Sprint, and USPS.