Haivision Announces SRT Hub Preview for Intelligent Cloud Media Routing

MONTREAL, Sept. 9, 2019 /PRNewswire-PRWeb/ -- Haivision, a leader in video streaming solutions, today announced that Haivision SRT Hub is now available for preview and will be featured prominently in demonstrations throughout the IBC2019 show in Amsterdam.

The new cloud service, offering intelligent cloud media routing across the Microsoft Azure network provides broadcasters with a secure and reliable solution for transporting live video globally for contribution, production, and distribution workflows.

"SRT Hub is the easiest way for broadcasters to deal with the unpredictable nature of today's breaking news events," said Mahmoud J. Al-Daccak, EVP Product Development & CTO, Haivision. "By spinning up SRT streams from anywhere in the world and integrating them into their current workflows, broadcasters can flexibly transport live contribution feeds from news and event locations to production centers across the globe. We designed SRT Hub to help broadcasters get great quality content to air faster while benefiting from the efficiency, scalability, and unparalleled access offered by Microsoft Azure."

Powered by the SRT protocol and Azure, SRT Hub leverages the internet and Azure containers to intelligently route media across the Azure backbone between any of the 54 Azure regions located worldwide. Furthermore, SRT Hub also takes advantage of the Microsoft IoT framework for discovery, provisioning, and communication with intelligent paired edge devices such as video encoders and video gateways, including the Haivision Makito X and Haivision SRT Gateway.

NECF Corporation, who coordinates sharing of under-utilized broadcast resources and manpower to make live distributed production a reality, has been beta testing SRT Hub to route live content feeds to their customers. "SRT Hub provides NECF's marketplace a cost-effective option for transporting live video from events to major broadcast facilities and vendors worldwide, as needed, with scalability, security, and reliability," said Joseph Maar, CEO of NECF. "It's a perfect tool to add to our marketplace clients, as it provides the flexibility we need to quickly make high-quality live content available to crews, broadcasters and vendors wherever they are located. It's perfectly aligned with our business model."

Along with the announcement of preview availability, Haivision is announcing the availability of the SRT Hub Software Developer's Kit (SDK). In addition to intelligent cloud media routing, SRT Hub is designed to connect the vast array of disparate broadcast production ecosystem components into integrated cloud workflows, and the new SDK gives developers a way of extending SRT Hub capabilities with their own third-party solutions. Integrated components, called Hublets, provide input to, and output from, the SRT Hub cloud, and can further extend SRT Hub with processing capabilities that run directly in the cloud to modify live or file-based routed content. Microsoft, Avid, Telestream, Wowza Media Systems, Cinegy, LightFlow by Epic Labs, and Haivision have developed Hublets that are available for use with SRT Hub and will be demonstrated at IBC 2019.

Sudheer Sirivara, General Manager for Azure Media at Microsoft Corp. said, "SRT Hub is an attractive solution for media routing as well as being a showcase for combining the value-add capabilities of diverse broadcast partners. Solutions to broadcast challenges will almost always rely on a combined 'best in class' integration across partners. SRT Hub helps bring together cloud solutions from multiple partners into a unified, connected broadcast workflow all running on Microsoft Azure."

At the IBC2019 conference in Amsterdam, September 13-18, SRT Hub will be showcased across the exhibition floor at the following locations:

• Haivision (Hall 14 - 14.G27) will demonstrate intelligent cloud workflows and third-party integration with SRT Hub
• Microsoft (Hall 1 - 1.C27) will highlight SRT Hub for intelligent media routing across the global Azure network of datacenters and amongst the leading cloud solution partners in broadcast
• Avid (Hall 7 - 7.B55) will demonstrate how they can leverage SRT Hub to route live media across the Azure backbone and into FastServe for use in MediaCentral® and Media Composer®
• Telestream (Hall 7 - 7.C14, 7.C16) will show how their iQ Inspector and Optiq solutions can connect with SRT Hub to provide integrated stream monitoring and channel playout
• LightFlow by Epic Labs (Hall 14 - 14.A05) will show solutions using artificial intelligence to improve video QoE and save costs with content encoding optimization and multi-CDN management
• Wowza Media Systems (Hall 14, 14.E08) will demonstrate the Wowza Hublet for SRT Hub that works seamlessly with Wowza's leading streaming cloud solutions
• SRT Hub will be presented in a panel discussion entitled "Broadcast Production in the Cloud with SRT Hub & Microsoft Azure" on Sunday, September 15 at 16:00 in G Corridor, room G104.

Register to attend.

To learn more about SRT Hub at the IBC show, book a meeting with Haivision here.

About Haivision
Haivision is the leader in live video streaming technologies, providing more than 25,000 organizations globally with video solutions that help them stream broadcast-quality, low-latency video from anywhere. Founded in 2004, Haivision is a profitable, privately held company with headquarters in Montreal and Chicago, and regional offices located throughout the Americas, Europe, and Asia. To help solve the world's most difficult video streaming challenges, Haivision open sourced its award winning SRT low latency video streaming protocol in 2017 and founded the SRT Alliance, which now has over 250 industry leading companies supporting this new standard. Awarded an Emmy® for Technology and Engineering from the National Academy of Television Arts and Sciences, Haivision is also recognized as one of the most influential companies in video by Streaming Media and one of the fastest growing companies by Deloitte's Technology Fast 500. Learn more at haivision.com.

SOURCE Haivision

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