HalfPriceBanners.com Announces New Line of SEG Products

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Starting immediately, Half Price Banners now offers custom backlit displays

HalfPriceBanners.com, an exclusively eCommerce provider of custom marketing solutions throughout the United States, is pleased to announce that it has released a new product line of Silicone Edge Graphics (SEG) that are now available online.

Half Price Banners’ new products allow businesses a modern, professional display with the flexibility to switch marketing graphics in seconds and completely change the feel of their space in a cost-effective manner.

“We began showing these displays at a few select trade shows recently, and the response we’ve seen has been tremendous,” Leslie Pierce, Half Price Banners’ Vice President of Marketing, said. “Our booths are always full of different types of our custom signs, but these SEG displays have consistently been the most asked about and the most wanted.”

Silicone Edge Graphics have been growing in popularity throughout several industries due to both their professional grade fabric printing quality and their reusable display hardware. This aluminum hardware has engineered channels where the silicone edges of the fabric will slide into the hardware. Through the life of the hardware, most onlookers will see them as entirely new and stunning displays as the graphics are changed.

The name SEG refers to the silicone edges of the graphics that is sewn around the perimeter of the fabric that enables the precise fit into its frame. These frames have the option of including LED lights to illuminate the fabric graphics. While the LEDs enhance the display during the day in normal indoor lighting, they’re more commonly known for shining vibrantly in windows at night or being placed in dimly lit areas.

“We recognized the increasing trend of backlit displays and have been looking to add an option to our lineup, but these were the first to meet our standards of quality, simplicity and price,” Jerry Greenstein, Chairman, said. “Every product on our website has been extensively tested because our commitment to offering quality products is something we take very seriously.”

HalfPriceBanners.com has been providing custom marketing solutions online for nearly twenty years. The company revealed the new products in the beginning of the third quarter both at trade shows and on its website.

“Our new line of SEG displays and frames give us the opportunity to focus on retail industries in an entirely new way,” Greenstein said, “These let you to turn a space into an experience.”

SEG products are often found in malls, restaurants, car dealerships, and trade shows due to their crisp quality and ease of changing out the graphics to fit with changing promotions or offerings. Since there is no professional installation required, price conscious retailers are able to spend more on their displays and less on labor.

“It’s a smart use of finishing,” Greenstein said, “And we’re able to apply the same concept to a variety of products with different frame shapes to provide a seamless effect.” These new products come in the form of wall frames, full sized modular pop up backdrops, covered trade show counters, and floor displays.

While these products have all the markings of high end displays, the price is affordable for all consumers. “We’re really excited about bringing our SEG wall frames to market at a low enough price so they can compete with more traditional in-home art such as canvas wraps,” Greenstein said.

The demand for custom residential art, usually as family portraits, is enormous and has expanded due to high quality cell phone cameras. “You don’t even need a photographer these days,” Greenstein said, “We receive images from our customers’ cell phones now that print at photo quality, but we kept hearing that they didn’t have enough choices on how to hang them.”

The SEG wall frames start at $150 for a frame and graphic kit, but replacement graphics start at under $40. While the backlit options for the SEG wall frames increase the initial price, the replacement graphics are still under $40.

“We’ll always continue towards our mission of making our name synonymous with quality products at a great price,” Jered Nussbaum, President, said, “These SEG displays are a natural extension of this goal and we’re excited to expand our selection to offer LED displays.”

About HalfPriceBanners.com

Founded in 2002, HalfPriceBanners.com has grown into one of the largest exclusively eCommerce custom marketing solutions companies in the United States. Located in Kansas, HalfPriceBanners.com provides custom marketing solutions to individuals, organizations, and businesses. To learn more, visit: https://www.halfpricebanners.com/

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