SmarterSign, a leader in digital signage technology for the food service management industry, today announced the successful migration of Hallmark Management Services digital menu board network to its enterprise platform. The new platform positions Hallmark for major efficiency gains and enhanced collaboration across its higher education and corporate dining locations.
HAUPPAUGE, N.Y., Sept. 2, 2025 /PRNewswire-PRWeb/ -- SmarterSign, a leader in digital signage technology for the food service management industry, today announced the successful migration of Hallmark Management Services' digital menu board network to its enterprise platform. The three-month transition replaced a legacy system that no longer met Hallmark's operational needs, positioning Hallmark for major efficiency gains and enhanced collaboration across its higher education and corporate dining locations.
Hallmark Management Services sought to overcome challenges such as repetitive manual updates, limited creative flexibility, and inefficient communication between headquarters and local teams. SmarterSign's enterprise platform now provides Hallmark with a modern, scalable solution that streamlines menu management while empowering both headquarters and on-site operators.
"Food service management companies are under increasing pressure to balance operational complexity with delivering exceptional dining experiences," said Gregg Zinn, CEO at SmarterSign. "By partnering with Hallmark, we've shown how the right digital menu board platform can transform those challenges into streamlined, collaborative workflows that save time and improve consistency."
SmarterSign's Impact on Food Service Operations
The SmarterSign platform is built to address the specific needs of food service management companies:
- Seamless Enterprise Collaboration – Headquarters can share content across the enterprise while giving local teams the flexibility to adapt menus and promotions for their audiences.
- Operational Efficiency at Scale – Centralized management reduces repetitive tasks, cuts administrative effort, and minimizes opportunities for errors.
- Advanced Scheduling Capabilities – Robust tools simplify complex requirements such as daypart changes and daily menu updates, enabling operators to adjust quickly in dynamic dining environments.
"SmarterSign took the time to truly understand our requirements and walked us through how their platform could ensure a smooth transition while providing room for future growth." said John Suckow, VP of Business Development at Hallmark Management Services. "The platform's intuitive design allows our frontline teams to take greater control while maintaining centralized content oversight, ensuring our brand, logos, and identity are displayed consistently and effectively."
Technology Backed by Industry Expertise
What sets SmarterSign apart is not just its powerful platform, but also the deep expertise of its team. With decades of experience working alongside food service management companies, SmarterSign understands the unique operational pressures these organizations face. This hands-on knowledge allows the company to design solutions that align with real-world workflows—bridging the gap between technology and operations.
"Technology is only part of the solution," added Gregg. "It's the combination of our platform and our team's food service expertise that ensures operators see real-world results."
From implementation to ongoing support, SmarterSign's specialists provide guidance that ensures clients maximize efficiency, maintain consistency, and continue to innovate in how they deliver dining experiences.
Supporting Industry Transformation
As food service management continues to evolve, operators are increasingly turning to digital menu boards as essential infrastructure. These platforms provide the agility to update menus in real time, launch promotions instantly, and communicate more effectively with customers—all while driving operational consistency across multiple locations.
SmarterSign's enterprise platform is designed for operators managing multiple dining sites across higher education, corporate, and healthcare environments. By combining powerful software with hands-on service and support, SmarterSign ensures that clients maximize the value of their technology investment.
About SmarterSign
Founded in 2006, SmarterSign provides digital signage software and services designed to solve complex operational challenges for food service management companies. The company's platform empowers businesses to simplify operations and enhance customer service through flexible content control, enterprise collaboration, and robust scheduling. With deep expertise in food service operations, SmarterSign ensures that its solutions deliver real-world impact from day one. Learn more at smartersign.com
About Hallmark Management Services
Hallmark Management Services provides comprehensive food service solutions for higher education and corporate dining clients. The company is dedicated to creating exceptional dining experiences while maintaining operational efficiency and flexibility. Learn more at hallmarkdining.com.
Ready to Transform Your Operations?
SmarterSign is offering food service management companies a complimentary Digital Menu Board Action Plan—a customized strategy to help maximize the impact of digital menu board technology. Request your plan today at www.smartersign.com/digital-menu-boards-for-food-service-management.
Media Contact
Eden Grimaldi, SmarterSign, 1 888-907-6278, [email protected], smartersign.com
SOURCE SmarterSign
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