Halloween 2020: Halloween is Happening – but What Will it Look Like?

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Recent Survey Conducted by the National Confectioners Association Reveals 80% of Americans Say They Will Find Safe and Creative Ways to Celebrate Halloween

Almost everything has been cancelled this year and where does that leave Halloween? The story of Halloween 2020 will certainly be one to remember and Lauren Boland and Carly Schildhaus of the National Confectioners Association, teamed with D S Simon Media and YourUpdateTV to help take the guesswork out of celebrating the season. Consumers, elected officials, public health experts, and the CDC agree that Halloween is happening – even if our celebrations look a little differently this year.

A video accompanying this announcement is available at: https://youtu.be/PwR8nCG1Apk and https://youtu.be/2pV0JIxEMSY

Governors and local health officials will determine how Americans can celebrate the Halloween season this year and for some that may mean trick-or-treating with safety precautions, more candy bowl moments at home or something in between. The National Confectioners Association has worked extensively with public health experts and nutritional professionals on safe ways people can celebrate Halloween 2020.

The CDC’s guidance reinforces that Halloween is happening and provides inspiration for creative and safe approaches to celebrating the holiday throughout the month of October.
In September, the National Confectioners Association found that 80% of people believe that they will find creative and safe ways to celebrate the Halloween season this year. This is up from just 63% two months earlier in July.

Americans are looking forward to Halloween to add some normalcy and joy to what has been a very serious and uncertain time. In a poll conducted by The Harris Poll on behalf of NCA, 74% of millennial moms and young parents say that Halloween is more important than ever this year.

It’s impossible to discuss Halloween without talking about candy. A study conducted by the Harris Poll and the National Confectioners Association, found that much of the general public and young parents say they can’t imagine Halloween without chocolate and candy, and that trick-or-treating is irreplaceable.

The Halloween season accounts for about $4.6 billion in confectionary sales each year, and a National Confectioners Association market analysis revealed that Halloween chocolate & candy sales are up 13% – growth that is driven by Halloween chocolate, which is up 25.3%.

Consumers are now seeing in their local retail stores that Halloween chocolate and candy are on full display, which speaks to retailer, manufacturer, and consumer optimism that Halloween is happening and that it will be a great season even if we must celebrate a little differently this year.

For more information, visit alwaysatreat.com/halloween

About the National Confectioners Association (NCA):
The National Confectioners Association is the trade organization that advances, protects and promotes the unique role of chocolate, candy, gum and mints in a happy, balanced lifestyle and the companies that make these special treats. Through advocacy and regulatory guidance, communications, industry insights and retail and supply chain engagement, NCA helps foster an environment that enables candy makers to thrive. Confections are produced in all 50 states, creating jobs for approximately 54,000 workers in more than 1,300 manufacturing facilities across the country. Learn more at AlwaysATreat.com or follow NCA on Facebook , Twitter and Instagram .

About YourUpdateTV:
YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology.


Lauren O’Toole Boland
Director of Communications | lauren.boland@candyusa.com

Carly Schildhaus
Public Affairs Manager | Carly.Schildhaus@candyusa.com

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