Hancom Ranks in Top 100 Korean Brands

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Hancom places 87th by Korean brand valuation company BrandStock

Adding to their brand awareness, Hancom in the field of AI is recognized as a leader in the Fourth Industrial Revolution

South Korea Hancom has placed 87th in the BrandStock “Top 100 Korean Brands,” for Q1 2020.

The “Top 100 Korean Brands” are selected by Brand Stock, a Korean brand valuation company. The ranking is based on the BrandStock Top Index (BSTI). The brand value certification model combines a consumer survey index with the BrandStock stock index—a simulation that looks at 1,000 traded brands.

Hancom’s top 100 ranking comes in part due to “Hancom Office,” the brand’s office software suite which has competed in the local market with Microsoft Office for about three decades. Hancom has maintained a market share of about 30 percent in the Korean domestic office software market.

More recently, and through several business partnerships in overseas markets “Hancom Office” has gained a strong presence as an alternative to MS Office.

This includes strategic partnerships with Amazon Web Services, one of the world’s largest cloud computing platforms and with Mail.Ru, a Russian cloud service that has about 100 million e-mail accounts.

Adding to their brand awareness, Hancom in the field of artificial intelligence has begun to gain recognition as a leader in the Fourth Industrial Revolution. This includes Hancom successfully, launching “Genie Talk Go!” an AI-powered automatic speech translator.

More recently and to curb COVID-19, Hancom has begun to supply, free of charge, an Al-based call center system—Hancom AI Check 25—to Seoul, Daegu, and Gyeonggi province.

On the BrandStock survey, Samsung Galaxy, the smartphone brand of Samsung Electronics, retained their No.1 spot in the ranking. Mobile instant messaging KakaoTalk overtook retailer Emart to place second. Online platform Naver climbed four notches to the No. 5 slot. Overall, information & communication technology brands were the most highly ranked.

About The Hancom Group
Founded in 1990, today Hancom Group is a leader in creating innovative ecosystems that will lead the world through the convergence of technology.

With its reach of 14 affiliate companies covering Hardware, Software, and the Finance industry, the Group’s mission is to create a “Convenient World, Connected World, and Safe & Secure World.”

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Don Southerton
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