AUSTIN, Texas (PRWEB) May 19, 2021
Mighty Swell, the award-winning craft spiked seltzer brand that gives a juicy punch of natural flavor, is announcing the launch of its new Tropic Variety Pack – the second variety pack from the Austin-based brand. The Mighty Swell Tropic Variety Pack will debut three refreshing new flavors including Mango Raspberry, Pineapple, and Blood Orange, which will be featured alongside the brand’s newly reformulated grapefruit. As with the original variety pack, the new tropical version features twelve 12-ounce, 100 calorie cans with 5% ABV, no added sugar and just three grams of carbs.
As part of the launch, Mighty Swell is simultaneously rolling out a new campaign throughout its retail network, promoting the new flavors with signage and end caps that ask consumers to “Tropic Like It’s Hot” throughout the summer. The new Mighty Swell Tropic Variety Pack launches with a suggested retail price between $14.99 - $17.99 and is available in 23 states at select retailers such as ABC Fine Wine & Spirits, Harris Teeter, HEB, Total Wine & More and Whole Foods.
“With another endless summer just on the horizon, Mighty Swell is taking consumers’ taste buds on a trip to the islands with our new Tropic Variety Pack,” said Mighty Swell CEO John Beal. “Our new innovations are the perfect balance for summer, offering consumers incredible tropical flavors minus all the calories – making it a must-have for all your summer adventures.”
As hard seltzers continue to fuel massive growth in the flavored malt beverage category, Mighty Swell’s Tropic Variety Pack will be just one of several innovations the brand is launching. Leading into Memorial Day, Mighty Swell will drop two more innovations, including the introduction of 19.2 oz single-serve cans in both Pineapple and Blackberry. Like its 12 oz cousin, the 5% ABV single-serve cans are high in flavor and low in calories, with just 5 grams of carbs and 165 calories per can. These cans will retail between $2.29 - $2.49 and will be sold at HEB, Whole Foods and many grocery and convenience stores to come. The brand will also extend its popular 6-pack offerings to include the newest Pineapple flavor to the mix – retailing between $8.99 - $9.99 at stores in 23 states. All Mighty Swell products are sweetened with natural white grape juice, certified gluten-free, OU Kosher certified and crafted with no artificial flavors, colors or preservatives.
Beal added, “As the hard seltzer category continues to get more crowded, it’s imperative that we as a company offer our consumers new flavors and formats that fit their individual preferences. So, whether you’re looking to grab a Mighty Swell Variety Pack to share with friends or crack open a 19.2 single-serve to start your night, our goal is to be the first name that comes to mind when you think of quality & sessionable flavor.”
For more information, or to locate the “Swell” nearest you, please visit https://www.mightyswell.com/find-us or follow @mightyswell on Instagram and @mighty_swell on Twitter.
ABOUT MIGHTY SWELL SPIKED SELTZER
Founded in 2016, Austin, Texas-based Mighty Swell crafts spiked seltzers that pack a juicy punch with pure, natural ingredients and just 100 calories a can. The company’s product line now includes eight refreshing flavors: Blackberry, Blood Orange, Cherry Lime, Grapefruit, Mango Raspberry, Peach, Pineapple and Watermelon Mint. Mighty Swell Spiked Seltzers are certified gluten-free and OU Kosher certified and are available in supermarkets, drug stores, convenience stores and liquor stores in 23 states. More information on Mighty Swell products and retail locations is available at http://www.mightyswell.com/find-us or on Instagram (@mightyswell) and Facebook (@mightyswellseltzer).
