Hanley Wood Announces Winners of the 2018 Brand Builder Awards

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Recognizing the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industries.

“The entries for this year’s Brand Builder Awards were outstanding,” said Jeff Meyers, CEO of Hanley Wood. “Their marketing approach, creative work and data-driven results are shaping and transforming our industry. I congratulate all the winners of this year’s Brand Builder Awards.”

Hanley Wood, the premier information, media, event, and strategic marketing services company serving the residential, design and commercial construction industries is pleased to announce the winners of its 2018 Brand Builder Awards.

The Brand Builder Awards recognize the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industries. Companies selected for recognition have executed campaigns that generate sales, motivate buying behavior and inspire customer loyalty. Companies submitted entries in six categories, ranging from advertising campaigns to website design to channel marketing programs.

“The entries for this year’s Brand Builder Awards were outstanding,” said Jeff Meyers, CEO of Hanley Wood. “Their marketing approach, creative work and data-driven results are shaping and transforming our industry. I congratulate all the winners of this year’s Brand Builder Awards.”

2018 Brand Builder Platinum Award winners (with agency affiliations):

Best Advertising Campaign: LEVOLOR submitted by Wray Ward
Best B2B Custom Event: The NHP Foundation    
Best Channel Marketing Program: Huber Engineered Woods    
Best Integrated Marketing Campaign: VELUX Skylights submitted by Wray Ward
Best New Product Launch: LP Building Solutions    
Best Website Design & Marketing Strategy: Norbord Inc.    

2018 Brand Builder Gold Award winners (with agency affiliations):

Best Advertising Campaign: Henry Company submitted by Draper DNA
Best B2B Custom Event: Huber Engineered Woods    
Best Channel Marketing Program: Henry Company submitted by Draper DNA
Best Integrated Marketing Campaign: Napoleon Fireplaces submitted by Hoffman York
Best New Product Launch: Atlas Roofing submitted by Think Agency
Best Website Design & Marketing Strategy: Huber Engineered Woods    

2018 Brand Builder Bronze Award winners (with agency affiliations):

Best Advertising Campaign: TOTO submitted by Wray Ward
Best B2B Custom Event: Vitro Architectural Glass submitted by Pipitone Group
Best Channel Marketing Program: Honeywell Home    
Best Integrated Marketing Campaign: Norbord Inc.    
Best New Product Launch: Vitro Architectural Glass submitted by Pipitone Group
Best Website Design & Marketing Strategy: Sierra Pacific Windows    

Entries for the 2018 Brand Builder Awards were reviewed by a jury of experts in all areas of marketing. The jury reviewed entries and rated them based on a pre-determined set of criteria, which were established prior to the call for entries. The criteria may be reviewed online at http://www.brandbuilderawards.com.

The judges for the 2018 Brand Builder Awards were:

  • Bill Puckett, Founder, Chief Creative Office, Puckett Marketing
  • John DuBois, Free-lance writer and Creative Director
  • Michael Krieger, Technology Market & Content Expert
  • Christopher Yeich, Director of Content Marketing and Social Media at Dun & Bradstreet

About the Brand Builder Awards

The Brand Builder Awards recognize the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industries. Companies selected for recognition have executed campaigns that generate sales, motivate buying behavior and inspire customer loyalty. Companies submitted entries in six categories, ranging from advertising campaigns to website design to channel marketing programs.

About Hanley Wood

Hanley Wood is the premier company serving the information, media, and marketing needs of the residential, commercial design and construction industry. Utilizing the largest analytics and editorially driven Construction Industry Database - powered by Metrostudy - the company provides business intelligence and data-driven services. The company produces award-winning media, high-profile executive events, and strategic marketing solutions. To learn more, visit hanleywood.com.

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