Hanley Wood Announces Winners of the 2019 Brand Builder Awards

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Hanley Wood, the housing industry’s data leader backed by Zonda and Metrostudy, and the industry’s top residential real estate development and new home construction advisors announced today the winners of its 2019 Brand Builder Awards.

“Entries for the 2019 Brand Builder Awards were some of the best we’ve seen,” said Paul Tourbaf, President, Residential Construction Group, Hanley Wood.

Hanley Wood, the housing industry’s data leader backed by Zonda and Metrostudy, and the industry’s top residential real estate development and new home construction advisors announced today the winners of its 2019 Brand Builder Awards.

The Brand Builder Awards includes seven categories – from advertising campaigns to website design and more – and recognize the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industries. These winning campaigns have generated sales, motivated buying behavior and inspired customer loyalty.

“Entries for the 2019 Brand Builder Awards were some of the best we’ve seen,” said Paul Tourbaf, President, Residential Construction Group, Hanley Wood. “The creative marketing approaches, design work and data-driven results are shaping and transforming our industry. I congratulate all the winners of this year’s Brand Builder Awards.”

2019 Brand Builder Platinum Award winners:

  • Best Advertising Campaign: Western Red Cedar Lumber Association by Bare Advertising and Communications
  • Best Channel Marketing Program: MoistureShield: An Oldcastle APG Brand by Interrupt    
  • Best Integrated Marketing Campaig: Clopay Corporation by Hitchcock Fleming & Associates    
  • Best New Product Launch: DuPont Safety & Construction by Edelman    
  • Best Use of Data Driven Marketing: LP Building Solutions by GS&F
  • Best Website Design & Marketing Strategy: En-Fold by Larson O'Brien    
  • Best B2B Custom Event: Rinnai America Corporation by Hitchcock Fleming & Associates

2019 Brand Builder Gold Award winners:

  • Best Advertising Campaign: DuPont Safety & Construction by Edelman
  • Best Channel Marketing Program: OSI by Point To Point
  • Best Integrated Marketing Campaign: LEVOLOR by Wray Ward
  • Best New Product Launch: LP Building Solutions by GS&F
  • Best Use of Data Driven Marketing: Dörken Systems Inc. by Jan Kelley
  • Best B2B Custom Event: Signature Kitchen Suite
  • Best Website Design & Marketing Strategy: LP Building Solutions by GS&F

2019 Brand Builder Bronze Award winners:    

  • Best Advertising Campaign: LP Building Solutions by High Viz Strategy
  • Best Channel Marketing Program: Sherwin-Williams by Wray Ward
  • Best Integrated Marketing Campaign: Dörken Systems Inc. by Jan Kelley
  • Best New Product Launch: SAFTI FIRST    
  • Best Use of Data Driven Marketing: Sensitile Systems by Apply Digital
  • Best Website Design & Marketing Strategy: Pony Jorgensen managed by Arrow Fastener by Crowley Webb
  • Best B2B Custom Event: Whirlpool Corporation by CDB Marketing

Entries for the 2019 Brand Builder Awards were reviewed by a jury of experts in all areas of marketing. The jury reviewed entries and rated them based on a pre-determined set of criteria, which were established prior to the call for entries. The criteria may be reviewed online at http://www.brandbuilderawards.com.

The 2019 Brand Builder Awards judges included:

  • Carrie Schonberg, Chief Marketing Officer, Ashton Woods
  • Char Kurihara, Vice President Sales | Marketing | Branding, DRB Group
  • Myles Becker, Owner, BlueFish Designs
  • David Garlinski, Director of Business Development, Mutual Mobile

About the Brand Builder Awards
The Brand Builder Awards recognize the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industries. Companies selected for recognition have executed campaigns that generate sales, motivate buying behavior and inspire customer loyalty. Companies submitted entries in seven categories, ranging from advertising campaigns to website design to best use of data driven marketing programs.

About Hanley Wood
Hanley Wood, represents the housing industry’s leading provider of rich data, backed by Zonda and Metrostudy, and the industry’s top advisors for residential real estate development and new home construction. With products and services geared for homebuilders, multifamily developers, lenders, and financial institutions, we provide innovative solutions to maximize opportunities in today's real estate development landscape. To learn more, visit https://www.hanleywood.com.

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Jessica Brewer
Hanley Wood | Meyers Research
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