Hanover Research Launches New Brand Tracker Tool

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Hanover Research, a leading provider of market research and analytics, has announced the launch of Brand Tracker, a quarterly measurement tool of brand health and benchmarking.

Hanover Research (Hanover), a leading provider of market research and analytics, has announced the launch of Brand Tracker, a quarterly measurement tool of brand health and benchmarking.

“Full-funnel, comprehensive brand tracking can be cost prohibitive, and while many superficial DIY survey templates exist, it can be very time consuming for companies to create and manage the surveys themselves,” says Cam Wall, Vice President of Content Innovation, Hanover Research. “We created Brand Tracker to hit the sweet spot in between, channeling more than 15 years of experience developing thousands of brand tracking surveys to create a tracking tool that provides all the measurements of brand health you need, quickly and cost-effectively.”

Hanover’s Brand Tracker tool is designed to measure brand health by quantitatively benchmarking customer feedback on a company's brand and their competitors’. The tool includes survey design and audience identification, survey administration, analysis, and reporting. Hanover’s Brand Tracker features include:

  • A full-service, quarterly brand tracking survey,
  • 12 brand tracking metrics, detailed customer profiling and a proprietary “intent to purchase” model,
  • Customization options for customer needs and product/service quality attributes
  • And a dynamic dashboard that records brand tracking metrics over time and provides additional brand tracking details.

"Consumer preferences are changing at a much more rapid pace today than they were ten years ago, but organizations that are able to build and maintain a strong brand are outperforming the market by almost 75 percent. Building a strong brand requires more effort, skill and expense, making it difficult for organizations to do effectively. Hanover's Brand Tracker was built to address these challenges, offering organizations an easy to use, convenient and affordable tool," explains Vineeta Mooganur, Chief Growth Officer, Hanover Research. “Our Brand Tracker tool enables companies to establish a baseline and measure brand strength over time, arming them with the information they need to spot underperformance early, identify and target groups that prefer their brand, understand attributes to enhance existing products or in developing new ones and benchmark against competitors. These metrics allow companies to build stronger brands that win in the market and realize improved ROI of marketing initiatives.”

To learn more about Hanover’s Brand Tracker, visit http://www.hanoverresearch.com/brandtracker.

To learn more about Hanover Research, visit https://www.HanoverResearch.com/ or email info@hanoverresearch.com

About Hanover Research:
Founded in 2003, Hanover Research is a global market research and analytics firm that delivers market intelligence through a unique, fixed-fee model to more than 1,000 clients. Headquartered in Arlington, Virginia, Hanover employs high-caliber market researchers, analysts, and account executives to provide a service that is revolutionary in its combination of flexibility and affordability. Hanover was named a Top 50 Market Research Firm by the American Marketing Association in 2015, 2016, 2017, and 2018, and has also been twice named a Washington Business Journal Fastest Growing Company. To learn more about Hanover Research, visit http://www.hanoverresearch.com.

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Jordan Wells
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