New brand from Happy Innovations debuts powders, sprays, and buffers designed to keep feet soft, soothed, and stink-free
NEWPORT BEACH, Calif., Sept. 13, 2025 /PRNewswire-PRWeb/ -- Happy Innovations today announced the launch of its newest brand, Happy Soles, a fresh entry into the foot care market offering products that combine clean, effective ingredients with a lighthearted sense of humor.
The new line includes a Foot and Shoe Powder, Shoe Deodorizer Spray, Calming Magnesium Spray, Electric Sole Buffer, and Sole Buffer, all formulated to fight odor, sweat, and discomfort without talc, aluminum, or parabens. Available on Amazon and at myhappysoles.com, the collection marks the company's third brand release and continues its track record of building products designed for everyday use.
"Our mission with Happy Soles is simple: make people more comfortable, one step at a time," said Matthew Greene, CEO of Happy Innovations. "We're excited to be part of daily routines in a way that's lighthearted, effective, and long overdue."
Clean formulas, playful positioning
Happy Soles products feature naturally derived, vegan, and cruelty-free ingredients aimed at delivering spa-like results at home. While the products target common concerns like sweat and odor, the brand sets itself apart with witty, cheeky branding that invites customers to approach foot care with levity.
"Most people treat foot care as an afterthought," Greene added. "We thought it was time to bring some personality, fun, and approachability to the category. If you can smile while solving a problem, that's a win."
Customer reviews from early testers echo the blend of effectiveness and fun. One user reported that the powder "kept feet dry and shoes smelling fresh through a long day of running around," while another praised the magnesium spray for delivering "a cooling, calming finish that felt like a mini spa break."
Building on proven success
Happy Soles is the latest in a line of consumer products from Happy Innovations, which has developed a reputation for creating everyday essentials with a twist. Its previous launches have reached wide audiences by combining practical solutions with approachable branding. The foot care category, valued at several billion dollars globally, presented what the company viewed as a natural next step.
The products' pricing makes them accessible for consumers seeking premium results without luxury-level costs. Each item is designed for versatility, suitable for both active lifestyles and at-home relaxation routines.
Availability
Happy Soles products are available now for purchase across the United States through Amazon and directly at myhappysoles.com. Global shipping is expected to roll out in the near future.
About Happy Innovations
Happy Innovations is a consumer products company committed to developing brands that enhance daily life with approachable design, clean ingredients, and a touch of humor. With three successful brands under its umbrella, the company continues to expand into new categories with products that customers trust, love, and use every day.
Media Contact
Jordan Wertz, Happy Innovations, 1 (614) 581-3971, [email protected], https://myhappysoles.com/
SOURCE Happy Innovations
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