Happy Plugs® Launches New Generation of True Wireless Headphones

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Swedish Fashion Tech Brand Introduces the Air 1 Plus for $99, with fit options of Earbud or In-Ear. The plus offers great sound quality and awesome style at a very competitive price.

Happy Plugs, True Wireless Earbuds, Headphones, Earbuds, Tech, Fashion Tech, Swedish, Sweden, Wireless, Launch

The Air 1 Plus in White Marble from Happy Plugs

Happy Plugs is proud to announce the addition of the Air 1 Plus to their family of truly wireless headphones. This marks the fifth generation of true wireless headphones for the brand and an exciting upgrade to their flagship product.

Happy Plugs is proud to announce the addition of the Air 1 Plus to their family of truly wireless headphones. This marks the fifth generation of true wireless headphones for the brand and an exciting upgrade to their flagship product. The new Air 1 Plus features two style options, Earbud and In-Ear, so consumers can enjoy not just great sound quality at an affordable price, but maximum comfort and wear based on the listener’s personal fit preferences.

Designed in Sweden to bring you the latest in fashion, function, and technology; the Air 1 Plus offers a battery life of 40 hours and aptX™-codecs to ensure pure and clear wireless sound on all iOS and Android devices for the best music experience. The new generation Qualcomm® CVC 8.0 clear voice and wind noise reduction microphone technology together with the latest Bluetooth 5.1 connectivity ensures a seamless and powerful fashion tech headphone experience at an extremely competitive price point.

Fully charged, the Happy Plugs Air 1 Plus listening for 6.5 hours. The stylishly designed storage and charging case holds another 5 charges, giving up to 40 hours of playback. And if users need to charge in a hurry, a 10-minute USB-C quick charge gives up to 90 minutes of play time.

Featuring 14 different touch controls, users can easily manage their music and calls with a single touch, adjust the volume or access Siri or Google Assistant.

Created with a contemporary look that remains faithful to the Happy Plugs’ spirit of fashion tech, the Air 1 Plus blends seamlessly with your everyday style, whether it’s a street look, tailored suit, or gym gear. And with two fit options available: Earbud OR In-Ear; optimal comfort and security are ensured for any ear shape and any activity.

“With the fifth generation of truly wireless headphones we’ve given fans a more powerful experience and better sound in the same compact design. Even the battery has been boosted by more than 185% to 40 hours of playtime compared to the previous model. Happy Plugs never stop challenging the boundaries of performance and design and this obsession has led to the brand becoming a market leader in fashion tech,” says Andreas Vural, founder of Happy Plugs.

The Air 1 Plus, retailing for just USD $99.99 (EUR €99.99, CAD $129.99, GBP 89.99, SEK 999), are available on happyplugs.com and in their worldwide retail accounts, and come in five fashion forward colorways - White, Black, Gold, Pink Gold, and White Marble.

For more information, please visit http://www.happyplugs.com.

Follow the conversation at @happyplugs on Instagram, Facebook, Twitter and YouTube using #happyplugs

Product Photos:
For product photos visit: https://bit.ly/Air1Plus-Photos
For lifestyle photos visit: https://bit.ly/Air1Plus-Lifestyles 

About Happy Plugs:
Happy Plugs is a Swedish house of lifestyle brands based in Stockholm. The company is a global leader in fashion tech with a mission to transform the consumer electronics industry by merging innovative design, fashion and technology. The brand recently collaborated with fashion house Saint Laurent on headphones.

Happy Plugs is an award-winning lifestyle and fashion brand with the ambition of transforming essential tech accessories into fashion must-haves. Happy Plugs is available in the most prestigious concept, department and retail stores in over 70 countries and 10,000 retailers worldwide. Private equity fund Scope Growth III LP is, together with the company’s founder Andreas Vural, major shareholders of Happy Plugs.

Notes for Editors:

TECHNICAL SPECIFICATIONS
Bluetooth Version: 5.0
Total Playtime: 40h
Wireless Talk Time: 6.5
Standby Time: 120h
Battery for headphones: 40mAh
Battery for Charge Case: 630mAh
Full charge time: 1.5h
Driver Unit: 12mm
Support Codecs: aptX, AAC / SBC
Sensitivity: 120+/- dB (Earbud) / 106+/- dB (In-Ear)
Frequency Response: 20-20k Hz
Impedance: 16Ω
Size for Charge Case: 69 x 54 x 23 mm
Weight for Headphones: 3.75g
Weight for Charge Case: 47g

WHAT’S IN THE BOX (EARBUD)
2 x Air 1 Plus Headphones
Charge & Storage Case
2 x Silicon Sleeves
TYPE-C Charging Cable
Manual & Warranty Information

WHAT’S IN THE BOX (IN-EAR)
2 x Air 1 Plus Headphones
Charge & Storage Case
6 x Silicon Sleeves
TYPE-C Charging Cable
Manual & Warranty Information

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Megan Reeves
AMP3 PR
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