Karla Jo Helms, disruptive Anti-PR® Strategist, joins Follow the Brand host Grant McGaugh on the latest episode "Blueprints of Brilliance: Revolutionizing Business with the Power Trio of PR, Branding, and Marketing." The trio ignites a brand fueled by a marketing plan harnessing the influence of public relations and sales savvy of marketing to establish trust, positioning and brand success.
TAMPA BAY, Fla., Dec. 19, 2023 /PRNewswire-PRWeb/ -- If you ask someone about any brand in any industry about trust, the reality is that they trust that brand because someone else said they were great – not the "chest beaters" in advertisements. Third party credibility establishes a brand as the key opinion leader and generates exposure that tacks on "influencer" to its name. (1) Karla Jo Helms, Chief Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™, joins host Grant McGaugh on the Follow the Brand podcast's latest episode "Blueprints of Brilliance: Revolutionizing Business with the Power Trio of PR, Branding, and Marketing." "Without publicizing a brand's good works, the branding cattle with an iron symbol analogy of branding is unable to mold public perception and build trust," notes Helms.
Helms' insights offer a rare glimpse into the interconnected dynamics of marketing, branding and public relations. Known for her disruptive and forward-thinking approach, she discusses the value of PR in shaping public perception and brand awareness — vital for startups — as well as the evolving role of PR in establishing credibility and trust, especially within the tech industry.
On the podcast Helms narrates a tale of how data-driven market research, mathematics and a deep understanding of a client's vision can guide a brand's image and steer public sentiments. She turns the spotlight on Stu Showerman, founder of KnowBe4 and a PR success story of hers, then relates how they turned the tide in cybersecurity training and how the training will have a ripple effect on a company's market value.
Helms, known for her disruptive and forward-thinking approach, also discusses the novel influences of AI in content creation as a communication medium. The constantly evolving business environment makes it essential to follow the trends of technology in marketing and public relations. She knows that "poor marketing means poor sales, but good storytelling and a trustworthy brand can help businesses find and keep the right customers."
Helms' points for navigating the roadmap to success with PR's branding superpower:
connection, trust, distinct voice
- Know the importance of your robust brand archetype to consistently position your distinct voice in sculpting public opinion to your advantage.
- Build a toolbox of consistent communication strategies across your entire organization incorporating visual imagery to mold public perception and build trust.
- Fine tune the art of relationship-building connections with your media and key influencers.
- Consider podcasting, a rising star in the communication hall of fame.
Grant McGaugh notes of his guest, "Karla Jo doesn't just understand PR - she predicts where it will go." He continues "She touches on the importance of understanding AI for the future of content marketing and points to the validity of podcasting as a valuable tool for brand communication."
The Follow the Brand podcast, led by the insights of Grant McGaugh, CEO and personal branding coach with the 5 STAR BDM team, is ranked in the top ten personal brand podcasts worldwide. It dives into a curated collection of podcasts & articles, where technology and business intersect to focus on brand development to guide businesses in a rapidly evolving digital world.
About JOTO PR Disruptors™:
Founded by PR veteran Karla Jo Helms, JOTO PR Disruptors™ emerged from extensive market research with CEOs of fast-growth companies. The agency, established in 2009, combines crisis management skills with advanced media algorithms to develop Anti-PR® campaigns. Based in Tampa Bay, Florida, JOTO PR is globally recognized for its innovative Anti-PR services. More information is available at http://www.jotopr.com
About Karla Jo Helms
Karla Jo Helms is the Chief Evangelist and Anti-PR Strategist for JOTO PR Disruptors™.
She learned firsthand how unforgiving business can be when millions of dollars are on the line—and how the control of public opinion often determines whether one company is happily chosen, or another is brutally rejected. Being an alumni of crisis management, Karla Jo has worked with litigation attorneys, private investigators and the media to help restore companies of goodwill back into the good graces of public opinion. Helms speaks globally on public relations, how the PR industry itself has lost its way and how, in the right hands, corporations can harness the power of Anti-PR to drive markets and impact market perception.
References:
1) Helms, Karla Jo. "Third Party Credibility is the Solution to Modern Day ROI and Growth", JOTO PR Disruptors, 2023, jotopr.com/publicity-pr/.
Media Contact
Karla Jo Helms, JOTO PR, 727-777-4629, [email protected], www.jotopr.com
SOURCE JOTO PR
Share this article