Launching from a strong position at the end of 2021, a record-breaking year for its Womens, Plus and Girls divisions, Hayden LA's 2022 email marketing growth initiative focused on further expanding their automated workflows, enhanced audience segmentation, and an evolution of their previous campaign focus and cadence.
OAKLAND, Calif., Aug. 8, 2022 /PRNewswire-PRWeb/ -- Hayden Los Angeles, a leading fashion brand from the heart of LA, grows its e-Commerce revenue significantly in 2022 by implementing email marketing best practices.
Encompassing multiple verticals including a Womens, Girls, and Plus line, Hayden LA has been at the forefront of wholesale fashion since its inception in 2015. As an established brand, Hayden LA understood the importance of a highly-targeted, personalized approach to their digital marketing channels, including email marketing.
Launching from a strong position at the end of 2021, a record-breaking year for its Womens, Plus and Girls divisions, Hayden LA's 2022 email marketing growth initiative focused on further expanding their automated workflows, enhanced audience segmentation, and an evolution of their previous campaign focus and cadence.
Andrei Marin, co-founder at Hayden LA's email marketing agency CodeCrew, states "We knew going into 2022 that 2021 would be a tough year to beat - in that time, we had implemented multiple strategies based off of a huge amount of underlying data from 2020 and through 2021, and had already built a serious number of data-driven campaigns and automations. 2022 had its work cut out for it, but after taking on additional responsibilities for Hayden's brands, we knew that we could leverage the relationship to make 2022 even better."
Specifically, CodeCrew had driven additional revenue for Hayden's LA, Plus, and Girls lines via implementing new transactional emails, segmented further based on a contact's previous purchase history on top of their email engagement, and launched a highly-successful rewards program as well which, just the first half of 2022, had seen a MoM revenue increase of over 3x.
Hosea Chang, COO at Hayden LA, commented "It's rare to find a marketing agency that has the ability to both share our vision of what we're going to become, and the competence to execute at breakneck speed. We've been fortunate to connect with CodeCrew and look forward to continuing to work with them as our footprint continues to expand."
Hayden continues to be at the leading edge of LA's fashion industry, as its online and retail sales continue to trend upward.
Media Contact
Alexander Melone, CodeCrew, 5102549757, [email protected]
Andrei Marin, CodeCrew, 5102548871, [email protected]
SOURCE Hayden Los Angeles
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