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HBCU Cinema Experience Takes Shudder On A Ride To Five HBCUs To Promote Horror Noire

African American Millennials join the conversation about the importance of representation and diversity in Horror


News provided by

Outspoken Media Group

Apr 04, 2019, 04:00 ET

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NEW YORK, April 4, 2019 /PRNewswire-PRWeb/ -- Shudder, AMC Networks' premium streaming service for horror, thriller and the supernatural released its first original documentary feature, Horror Noire: A History of Black Horror on February 7, 2019. The film features in-depth interviews with noted directors, writers, and actors, including Ernest Dickerson (Bones), Rusty Cundieff (Tales from the Hood), Jordan Peele (Us), Tina Mabry (Mississippi Damned), Tony Todd (Candyman), Paula Jai Parker (Tales from the Hood), Tananarive Due (My Soul to Keep), and Dr. Robin R. Means Coleman. Shudder decided to go on a 5-school HBCU film screening tour courtesy of the HBCU Cinema Experience from February 11, 2019 (Black History Month) to March 29, 2019 (HBCU Awareness Month) to promote Horror Noire. The participating HBCUs included Hampton University, Clark Atlanta University, Florida A&M University, Norfolk State University, and Benedict College.

The HBCU Cinema Experience provided Shudder with a new method to reach African American millennials. The students at Clark Atlanta University were treated to a Q&A with actor Keith David who discussed the importance of consistency in film. "I will believe what you tell me to believe," said Mr. David. The students at Benedict College enjoyed a very informative Skype session with director Xavier Burgin. Horror Noire received rave reviews at all of the HBCUs. "I thought it was a great film and loved the way they brought in the history and sociology," said Norfolk State University Associate Professor and Chair Dr. Wanda Brockington. The HBCU Cinema Experience also created important dialogue about the need for diversity in the horror genre. "We like scary stories too and we have our own folklore," said Clark Atlanta University School of Arts and Sciences Dean, Dr. Danille K. Taylor.

"I thought it was a great film and loved the way they brought in the history and sociology,” said Norfolk State University Associate Professor and Chair Dr. Wanda Brockington.

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Shudder provided a promo code to the 5 participating HBCUs that allowed subscribers to watch the premium streaming service for 30 days free of charge. Outspoken Media Group created a comprehensive social media strategy for the HBCU Cinema Experience that generated over 3 million impressions.

For more information about how you can bring the HBCU Cinema Experience to your campus please visit http://www.hbcucinemaexperience.com.    

About Outspoken Media Group
Outspoken Media Group is a full-service entertainment and multicultural marketing company based in New York City. The Company builds memorable and results-driven marketing campaigns for entertainment and lifestyle brands. It is a minority-owned and operated business, and has been providing solutions for clients since 2004. Outspoken Media Group develops customized marketing strategies that authentically engage African American millennials. For over 10 years, the Company has been able to successfully influence consumers, garner awareness, and increase bottom line profits for clients. Outspoken Media Group specializes in experiential marketing, branded entertainment, creative development, digital & social media, public relations, and brand strategy. For more information, please visit http://www.outspokenmedia.net.

About Shudder
AMC Networks' SHUDDER is a premium streaming video service, super-serving fans of all degrees with the best selection in genre entertainment, covering thrillers, suspense, and horror. SHUDDER's expanding library of film, TV series, and originals is available in the US, Canada, UK, Ireland, and Germany on most streaming devices for 4.99/month or 49.99/year. To experience SHUDDER commitment-free for 7 days, visit http://www.shudder.com.

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SOURCE Outspoken Media Group

Related Links

http://www.outspokenmedia.net

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