Edamam to Help People Eat Better with Powerful New Nutrition Wizard

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Edamam's Nutrition Wizard is a groundbreaking product, which allows people to get real time nutrition analysis for any recipe or ingredient list, using only natural language.

Edamam's Nutrition Wizard in Action

With people becoming more and more conscious of what they eat and the impact food has on their health and well-being, we are addressing a major day-to-day need,

Edamam, a company aspiring to organize the world’s food knowledge, today announced the launch of an innovative Nutrition Wizard to help people eat better. This pioneering product allows people to copy/paste or type in a natural language any recipe or ingredient list and get instantaneous nutritional analysis of the food they are cooking and eating. The Wizard provides nutritional content for more than 20 nutrients and personalized information for daily intake values. It also analyzes the appropriateness of a recipe for a specific diet, such as Low-Sugar or Gluten-Free.

The Nutrition Wizard is offered for a monthly subscription of only $2.95 with an introductory free period of 14 days. It targets health conscious consumers and people who have dietary restrictions. The Wizard will allow them to quickly analyze and modify the contents of the food they cook and adjust nutritional intake to fit their diet and lifestyle.

“There is no one tool in the market today, which offers quick and intuitive, natural-language nutritional analysis. With people becoming more and more conscious of what they eat and the impact food has on their health and well-being, we are addressing a major day-to-day need,” commented Victor Penev, Edamam’s CEO.

The company is preparing a professional version of the Wizard to be offered to dieticians, nutritionists, restaurants, catering companies, wellness management and weight-loss programs, as well as other companies and organizations, that need to nutritional content or analysis.

“Our mission is to help people make smarter food choices, eat better and live healthier and happier lives. We are agnostic as to how our technology and tools get in the hands of consumers, be it through partnerships or direct to consumer,” finished Penev.

Currently, Edamam’s technology is powering the nutrition content of recipes for Epicurious, Random House and The Daily Meal, as well as a number of food bloggers.

About Edamam
Launched in 2012, Edamam aims to organize the world’s food knowledge. The company has built a semantic technology platform to analyze and structure food and nutrition data and is providing this platform to consumers and businesses. Edamam has over 400,000 downloads of it’s best-in-class nutrition-focused recipe search app, available both on iTunes and Google Play. For businesses it offers recipe search and nutrition APIs. Edamam is a proud StratUp Health transformer company.

For more information, visit http://www.edamam.com.

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Victor Penev
since: 01/2012
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