J.S. Held Healthcare expert Magi Curtis and Intellectual Property (IP) experts Greg Campanella and Noor Al-Banna examine the importance of understanding IP across the business enterprise in the healthcare and life sciences industries and provide insightful guidance for executives navigating the complex world of IP valuation.
JERICHO, N.Y., March 11, 2024 /PRNewswire-PRWeb/ -- Global consulting firm J.S. Held, proudly celebrating 50 transformative years, shares a recent Q&A conversation between healthcare expert Magi Curtis and IP experts Noor Al-Banna and Greg Campanella that sheds light on key trends and considerations in managing and valuing intellectual property (IP) assets within the healthcare and life sciences sectors. As the healthcare and life sciences industries continue to evolve, the importance of intellectual property in supporting innovation, securing investments, and ensuring strategic growth has become increasingly apparent.
The discussion highlights the growing significance of intellectual property and other intangible assets, with findings from the Intangible Asset Market Value Study conducted by Ocean Tomo. The study reveals that approximately 90% of the value of companies in the S&P 500 derives from intangible assets, including intellectual property such as patents, trademarks, and copyrights, along with other intangibles such as brands, data, and trade secrets, among others. Healthcare expert Magi Curtis notes, "Brand is a pivotal contributor to patient loyalty, talent acquisition, and organizational growth, underscoring the need for health systems and provider-based organizations to prioritize IP management".
Notable trends across the intellectual property space relevant to healthcare companies include using IP assets to access capital as companies leverage IP as collateral for loans. Additionally, there is a rising demand among academic medical centers and medical device companies to understand the value of faculty-developed IP and patents for licensing and planning purposes.
IP strategy and valuation expert Greg Campanella, CLP emphasizes a shift towards proactive IP management among healthcare organizations, stressing the importance of measuring improvements in IP value and establishing performance metrics. Rapid artificial intelligence (AI) technology adoption and regulatory action further underscores the need for effective IP management. AI platforms are increasingly utilized across healthcare sub-sectors to drive productivity and reduce costs.
In advising healthcare and life science companies on IP protection and management, Noor Al-Banna, CFA, CLP, highlighted the importance of aligning IP strategies with organizational goals, conducting thorough IP audits, and implementing robust IP management systems.
Overall, the experts emphasized the critical role of IP in driving innovation, securing investments, and fostering growth within the healthcare and life sciences industries. As companies and organizations in these sectors continue to navigate dynamic market landscapes, proactive and strategic IP management will remain paramount.
To further explore the conversation between J.S. Held healthcare and intellectual property experts visit: https://www.jsheld.com/insights/articles/inside-the-healthcare-industry-the-growing-importance-of-intellectual-property-valuations.
Learn more about the dedicated and entrepreneurial experts who help transform J.S. Held, explore our story, and celebrate this momentous milestone, our 50 & Forward celebration, with us at jsheld.com.
About J.S. Held
J.S. Held is a global consulting firm that combines technical, scientific, financial, and strategic expertise to advise clients seeking to realize value and mitigate risk. Our professionals serve as trusted advisors to organizations facing high stakes matters demanding urgent attention, staunch integrity, proven experience, clear-cut analysis, and an understanding of both tangible and intangible assets.
The firm provides a comprehensive suite of services, products, and data that enable clients to navigate complex, contentious, and often catastrophic situations.
J.S. Held, its affiliates and subsidiaries are not certified public accounting firm(s) and do not provide audit, attest, or any other public accounting services. J.S. Held, its affiliates and subsidiaries are not law firms and do not provide legal advice. Securities offered through PM Securities, LLC, d/b/a Phoenix IB, a part of J.S. Held, member FINRA/ SIPC or Ocean Tomo Investment Group, LLC, a part of J.S. Held, member FINRA/ SIPC. All rights reserved.
Media Contact
Kristi L. Stathis, J.S. Held, +1 786 833 4864, [email protected], JSHeld.com
SOURCE J.S. Held
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