HealthConsuming™ Book Launched by Jane Sarasohn-Kahn

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Transformation of Americans as Health Consumers Revealed in New Book

Health/Care is Everywhere

Consumers are Amazon-primed now,” Sarasohn-Kahn says. “So it should not surprise healthcare providers, plans and suppliers that consumers expect just-in-time convenience for their healthcare.

U.S. citizens have a unique experience with health care, and it’s not the Amazon-primed one people now expect in daily life.

This is the context for Jane Sarasohn-Kahn’s new book, HealthConsuming: From Health Consumer to Health Citizen.

Patients have morphed into consumers and major health care payors, with out-of-pocket costs for health plan deductibles and copayments taking larger shares out of household spending.

Her evidence-based book, supported by strong research and engaging infographics, gives readers a clear-sighted view toward universal healthcare as a civil right. Sarasohn-Kahn shows how bearing the growing burden of healthcare costs, coupled with opportunities to engage in health in their local communities and leveraging digital health technology, can and should give consumers the power to demand more from providers and products while protecting privacy rights.

“Consumers are Amazon-primed now,” Sarasohn-Kahn says. “So it should not surprise healthcare providers, plans and suppliers that consumers expect just-in-time convenience for their healthcare.” Instead, Americans now struggle with a healthcare system that is “consuming our budgets, energy and mental well-being.”

Sarasohn-Kahn announced the launch of her book today at the American Telemedicine Association 2019 Annual Meeting in New Orleans where she is participating as a speaker and panelist. Sarasohn-Kahn founded the Health Populi blog in 2007. She has been named one of the Top 100 Most Influential Economists in the World, a Top Twitter Account to Follow in Digital Health, and one of 40 Healthcare Transformers.

HealthConsuming: From Health Consumer to Health Citizen is available tomorrow on Amazon.com ($19.95 print edition; $9.95 Kindle edition).

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John W. Enyart
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