Healthygrid on Dental SEO: Relevance Is Key
Portland, Oregon (PRWEB) November 29, 2013 -- Healthygrid announced additional web marketing benefits available to dentists who claim their Dental Optimizer profiles. As search engine optimization becomes a more desirable tool for dentists, Healthygrid provides them with a platform to achieve it with search engine friendly tools designed to engage prospective patients.
The Dental Optimizer is a website that connects people who need dentists with dentists in their area who offer the specific services they need. Consumers can browse the dental directory, ask questions and read articles written by dentists about oral health. Dentists can customize their profile on the site, answer questions, post articles, and offer their services to people who need them. Within the Dental Optimizer is a network that enables dentists to enhance their web presence every time they engage and share information.
Sam Dyer of Healthygrid acknowledges that search engine optimization (SEO) is a complex topic. “Some of the brightest people in this business, when we say SEO, their eyes just glaze over,” he admitted. “We know that dentists want to be serving patients and their staff doesn't have time to learn how to get discovered online. This is a way for them reach new patients without having to learn a whole other skill set.”
Healthygrid suggests that dentists fill out their profiles with their specialties and location in mind. Since the dentists' profiles are fully customizable they have the flexibility to emphasize the details that will attract the most relevant web attention. According to Healthygrid, most searches for dentists include a city name so they suggest that dentists include their city when filling in the “About” section of their profiles. Healthygrid also suggests that dentists include links to their websites and social media pages. Dyer explains, “each of these links demonstrates the type of relevance that search engines reward.”
The Dental Optimizer has other ways to build search engine relevance for dentists' profiles. When dentists take the time to answer questions in the Ask-a-Dentist application, each of those occurrences contains a keyword-rich link that leads to their profile and exposes the dentist to the audience. Similarly, when dentists post articles, those occurrences are also embedded with links to their profile.
Dyer elaborates about the importance of relevance. “Ranking was so important for so long that a lot of qualified, well-meaning sites are trying to get notices strictly by volume of content,” he says. “That's not going to get the results that professional practices need. We provide a format for dentists to submit relevant information that's going to attract the right traffic.”
Healthygrid is currently offering the Dental Optimizer without charge to dentists and consumers. Dentists who want to get started reaching new patients can view the program at http://www.dentaloptimizer.com/dentists/dental-web-marketing/. Consumers who are looking for a dentist can view their options at http://www.dentaloptimizer.com.
Sam Dyer, HealthyGrid LLC, +1 503-765-3555, [email protected]
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