Four limited-edition colors, including an exclusive new pink, deliver main character energy inspired by Hello Kitty® and Friends
LOS ANGELES, Oct. 26, 2026 /PRNewswire-PRWeb/ -- Arctic Fox, the vegan, cruelty-free semi-permanent hair dye brand known for its vibrant shades, is excited to announce it has launched a limited-edition hair collection, Hello Kitty® and Friends by Arctic Fox. Featuring shades inspired by Hello Kitty®, Kuromi™, Pompompurin™, and My Melody™, the collection pairs the playful personalities of the beloved characters with Arctic Fox's cult-favorite vibrant, highly pigmented hair coloring formulas.
Sweet on the surface and rebellious underneath, the collection features four character-inspired shades ranging from a soft bubblegum pink to a dramatic, blue-based black. The lineup includes a brand-new Strawberry Milk shade as well as special-edition versions of three fan-favorite Arctic Fox colors, delivering more ways for individual expression through vibrant hair color.
"Partnering with Hello Kitty and Friends is a dream come true for us," says Arctic Fox Social Community Manager, Meagan Swartwood. "Hair color is all about expressing who you are, and this collection lets our community play, experiment, and bring their favorite characters to life in the boldest way possible."
Inspired by Hello Kitty, Strawberry Milk is an exclusive new bubblegum pink with a whipped, creamy, candy-coated appearance. The shade delivers supersweet main-character energy with a bold edge and is recommended for a level 1- platinum-blonde base.
Midnight Snack, inspired by Kuromi, is a special-edition version of Arctic Fox's Transylvania. The velvety, blue-based black creates rich, dramatic color with inky shine and a touch of mischievous personality.
Inspired by Pompompurin, Happy Fry-Day is a special edition version of Cosmic Sunshine. The bright, buttery yellow brings cheerful, sun-soaked energy to the hair and is recommended for a level 10 platinum-blonde base.
Hot Pink Glaze, inspired by My Melody, is a special-edition version of Virgin Pink. The vibrant magenta-pink shade delivers a bold, supersweet color that immediately stands out. For best results, it should be applied to a level 7 dark-blonde base or lighter.
Each shade in the collection features Arctic Fox's signature semi-permanent, vegan, and cruelty-free formula designed for easy at-home application. The highly pigmented colors deliver vibrant, long-lasting results while gradually fading within their original color spectrum.
The limited-edition Arctic Fox Hair Color x Hello Kitty® and Friends collection is available now at Arcticfoxhaircolor.com for $18.00.
About Arctic Fox
On a mission to redefine semi-permanent hair color with bold, highly pigmented shades that are vegan, cruelty-free, and free from harsh chemicals, Arctic Fox was founded in 2013 to deliver long-lasting, conditioning color that fades beautifully within its spectrum—designed for DIY-friendly, mess-free application with less bleeding and staining. Beyond vibrant hair color, 15% of all profits support animal welfare causes, making Arctic Fox a brand with a purpose. Over the years, they have expanded their lineup to include a plant-based lightening kit, hair care essentials for color maintenance, and a growing range of accessories.
Website: arcticfoxhaircolor.com
IG: instagram.com/arcticfoxhaircolor
About Sanrio®
Sanrio® is the global lifestyle brand and home to Hello Kitty®, created in 1974, and many other beloved character brands such as My Melody™, Kuromi™, LittleTwinStars™, Cinnamoroll™, Pompompurin™, gudetama™, Aggretsuko™, Chococat™, Badtz-Maru™ and Keroppi™. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio's business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyone's faces with their vision of "One World, Connecting Smiles." To learn more about Sanrio, please visit www.sanrio.com and follow @sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel.
Media Contacts
RAGDOLL PR, [email protected]
Media Contact
Sydney Kuhn, RAGDOLL PR, 1 4154975122, [email protected]
SOURCE Arctic Fox
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